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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati Levante crossover not Jeep based after all?

Maserati has been teasing its crossover project since 2011, which is when it first showed off the Kubang concept (pictured above). Still, the production version, rumored to be called the Levante, remains a complete mystery. The CUV was first rumored to borrow the platform from the Jeep Grand Cherokee, but new rumors indicate that the Italian, luxury crossover might actually take the underpinnings from the Quattroporte and Ghibli.
In a brief interview, Maserati CEO Harald Wester told CNN Money that the Levante wouldn't use Jeep's platform. Motor Trend spoke with an unnamed Maserati engineer who confirmed the rumor. Officially, the company says that no decision has been made.
We can add this to another long list of rumors about the Italian CUV. It was originally supposed to be built at Chrysler's Jefferson North assembly plant in Detroit. Then, plans were changed to build it in Italy.

Maserati teases all-electric 2022 GranTurismo prototype

Maserati trotted out an early prototype of the 2022 GranTurismo this week, teasing the all-electric replacement for its long-running luxury coupe. The spy-style photographs were shot around the streets of Modena, near the automaker's Innovation Lab, Maserati said in the announcement accompanying the shots. The previous-generation GranTurismo was in production for 12 years before finally retiring in 2019.  The new GranTurismo and its drop-top counterpart, the GranCabrio, have been in development since 2019, but it wasn't until more recently that Maserati confirmed that the next-gen two-doors would spearhead (trident-head?) the company's electrification push. We expect it to borrow from Maserati's upcoming Folgore powertrain which can be configured with up to three electric motors for both all-wheel drive and torque vectoring.  "Going electric is the next logical step. We are trying to avoid unnecessary air openings and air outlets, in contrast to some of our competitors that seem to depend on them to convey a message," explained Maserati head of design Klaus Busse in a previous interview with Autoblog. "In our case, it's about the purity of the body. We can further purify the car by reducing the amount of air intakes and air outlets, which will help us tell the design story even better." We expect to learn details of the all-electric GranTurismo later this year.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.