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Maserati Ghibli 334 Ultima First (and Final) Drive Review: Arrivederci V8

BORMIO, Italy – Maserati has sold more than 100,000 cars with a V8 engine. Its smallest V8s had 3.2 liters of displacement; its biggest were 4.9-liter units. Its first V8 powered the rare, short-lived V8RI race car released in 1935; its final V8s will be built in December 2023 for the Ghibli, Quattroporte and Levante. After that, the curtains come down. Officially, the Italian brand explains its new, 3.0-liter Nettuno V6 (a brilliant engine thatÂ’s twin-turbocharged to 621 horsepower and 538 pound-feet of torque in the MC20) leaves nothing to be desired in terms of performance. Privately, insiders also cite looming emissions regulations in key markets as a reason for finally hopping on the downsizing train. Will the V8 ever come back? “Never say never,” IÂ’m told, though a return isnÂ’t planned as of this writing. To hell with heritage; the cost of summoning a dark cloud of disapproval from regulators around the world outweighs whatever benefits Maserati would reap by saving the V8 in the name of tradition. ItÂ’s the end of the V8 era, then, and Maserati is commemorating it with two limited-edition models called Ghibli 334 Ultima and Levante V8 Ultima, respectively. The Quattroporte is available with a V8 as well, but a special-edition version of the big sedan isnÂ’t in the pipeline because Maserati wanted to focus on its better-selling models. In both cases, the Italian company has saved the best for last. The Ghibli 334 Ultima stands out with an edition-specific color called Persia Blu, 21-inch Orione wheels, Pirelli P-Zero tires made using a stickier compound, and several carbon fiber bits (such as the door mirror caps) that save about 55 pounds. The Rubino Red “334” logo painted on each fender denotes the new top speed: 334 kilometers per hour, which represents about 207 miles per hour and makes the 334 faster than the Trofeo itÂ’s based on by 5 mph — itÂ’s also the fastest sedan on the market. The previous title holder, BentleyÂ’s Continental Flying Spur, tops out at 333 kph, which also converts to about 207 mph, but Maserati is Italian and uses the metric system to measure its bragging rights. The sedanÂ’s 0-to-62-mph time drops from 4.3 to 3.9 seconds, but the engine remains the same: ItÂ’s the tried-and-true 3.8 rated at 572 horsepower and 538 pound-feet of torque. Inside, the 334 Ultima comes with two-tone Pale Terracotta and black upholstery that echoes some of MaseratiÂ’s classic models without going full-on retro.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Stirling Moss-crashed 1956 Maserati 450S to be auctioned in Monaco

RM Auctions has some very special and expensive Italian sportscars of the 50s and 60s consigned for its auction in Monaco on May 10, but the one that currently carries the highest estimated value at between 4 and 5.5 million euros ($5.5 - $7.5 million) is a 1956 Maserati 450S with some very interesting provenance.
The Maserati started its life as a six-cylinder 350S that Stirling Moss drove in the 1956 Mille Miglia race. Unfortunately, the brakes failed, and it crashed into a tree and nearly into a ravine. Moss and his co-driver weren't injured, but the car was kaputt.
Maserati repaired it and used the chassis as a test mule for its new 5.7-liter V8 racecar called the 450S. It featured an extended wheelbase to fit the larger engine and a new body with a single seat. The racer hit the track again at the hands of Moss and Juan Manuel Fangio in the 1957 Buenos Aires 1000 KM but retired with transmission issues. Later that season, it crashed again at the 1957 Mille Miglia at the hands of driver Jean Behra. After that, the car sat around the workshop until it was sold without an engine in 1965.