2019 Maserati Quattroporte S Q4 Gransport on 2040-cars

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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Why Maserati won't share the Nettuno V6 with its siblings

Maserati spent a great deal of time and resources developing a twin-turbocharged, 3.0-liter V6 called Nettuno. It made its debut in 2020 in the MC20, and it will be available in the Grecale Trofeo in 2022, but Autoblog learned that the six won't travel outside of the trident family. "We want to keep the Nettuno engine as a signature for the brand. It was developed with the aim of being uniquely associated with the Maserati brand, so it was designed and engineered specifically for Maserati. It's technically feasible to apply it to other cars [in the Stellantis group], but we want to keep it proprietary. We have it in the MC20 and now in the Grecale; there will be other uses for it in the future, but always in Maserati cars," Federico De Medio, Maserati's head of vehicle validation, told Autoblog on the sidelines of the Grecale launch. While he stopped short of providing details about the other uses, De Medio hinted that Nettuno will gradually replace the Ferrari-derived V8 that Maserati has used for many years. He explained that the project's goal was to design a six-cylinder engine with V8-like power. Does that mean that a V8 with V10-like power is on its way? Nope, it sounds like the eight-cylinder's days are numbered in the Maserati line-up. Asked how long the V8 had left to live, De Medio replied that "it depends on the life of the product itself, so the response will be provided by the market and by regulations." And, how about a new V8 designed in-house? "Never say never, but for now we just launched Nettuno so let's enjoy the V6," he answered. What's certain is that the Levante and the Quattroporte won't need a V8 for much longer: they're going electric in the coming years. We know the Ghibli is on its way out, so that leaves the next-generation Gran Turismo as the only candidate for a V8. Nothing is official, but our crystal ball tells us it's more realistic to expect that the coupe will make its debut with a V6 than with a V8. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.