2014 Maserati Quattroporte Gts on 2040-cars

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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

2019 Maserati Levante GTS has a 550-hp Ferrari-derived V8

A V6-powered Maserati Levante just wasn't enough. At least that's what a group of engineers thought as they formed a sort of skunkworks and secretly set out to see if they could fit the Ferrari-derived V8 from the Quattroporte GTS into the Levante. Turns out they could, and after revealing their project to company honchos, were given the green light for not just one V8-powered Levante, but two. The first to be revealed was the Levante Trofeo shown at the New York Auto Show. Now we get this, the Levante GTS, which was revealed last month to journalists in Pontiac, Mich., and kept under wraps until now. It will debut in Europe at Goodwood. Although the GTS shares the same 3.8-liter V8 as the 590-horsepower Trofeo, it features a slightly less prodigious output of 550 hp with peak torque of 538 pound-feet available from 2,500 rpm to 5,000. Maserati says the GTS will hit 60 mph in 4 seconds with a top speed of 181 mph. View 8 Photos The chassis was tuned to better handle the extra power, and while the suspension shares the same components as the rest of the Levante line, the tuning was changed for the GTS and Trofeo. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position. A rear-biased all-wheel-drive system and a rear limited-slip differential are included. These mechanical updates are largely shared with the Trofeo, which differs visually and features extra luxury equipment. Outside, the GTS features a larger lower air dam, a special black-trimmed grille and 22-inch wheels. Inside, there's a full-leather interior package and carbon fiber trim. That includes the shift paddles, which are carbon fiber rather than metal. Maserati models also receive some updates for the new model year. The eight-speed ZF automatic gets a new electronic shifter. Similar in layout to BMW's (forward for R, rearward for D, push button for Park), it replaces the previous Chrysler-sourced PRND layout. It's similar to what you'd find in a current Alfa Romeo but the shifter itself is more luxurious and substantial in feel and appearance. The infotainment system has been refreshed, but remains a Chrysler Uconnect system in Italian clothing. There's also new optional "Pieno Fiore" leather for all three models, Levante, Ghibli and Quattroporte. It is available in red, black and tan.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.