2010 Maserati Sport Gt S on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2023 Maserati Grecale starts taking off its camouflage

Maserati is still working on bringing the Grecale, its long-awaited entry-level SUV, to production. With a little over a month to go before the model's unveiling, the Italian company released a batch of preview images that give us the best look yet at the next addition to its lineup. The prototype depicted in the images wears a black and white wrap that previews some of the Grecale's specifications and features, like the amount of storage space and leg room available in the cabin. Key figures remain under wraps, they're replaced by asterisks, and a message written on the wrap lets the Grecale tell on-lookers that it "can't tell you much more" about what's underneath. The photos are telling, though. While previous images released by Maserati hid the SUV's finer design details, the latest batch shows the grille, headlights, some exterior trim pieces and cool-looking wheels with trident-shaped spokes that echo the firm's logo. Its profile is reminiscent of the Levante's in the sense that it unmistakably leans towards the sporty side of the SUV scale thanks to styling cues like a rakish roof line, though its rear wheel arches look less pronounced. Up front, it's a different story: the headlights are more rounded and positioned above the grille. Out back, we spot horizontal lights connected by a piece of trim (or a well-hidden light bar) and four exhaust outlets. All told, the Grecale falls in line with Maserati's design language without blatantly copying the Levante. Its interior remains hidden for the time being, however. Nothing is official yet, but earlier reports claim that the Grecale will ride on a version of the Giorgio platform that underpins several members of the Alfa Romeo range, including the Stelvio and the Giulia. If that's accurate, rear-wheel-drive will likely come standard (at least in some markets) and all-wheel-drive will be available as well. We know that a high-performance Trofeo version will ultimately join the range. Aimed directly at the Porsche Macan, the 2023 Maserati Grecale will make its debut on March 22. Production will start shortly after. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Maserati Ghibli gets the lightest of updates [w/video]

Maserati continued its centennial celebration this week with a lightly updated version of the 2015 Ghibli at the Los Angeles Auto Show.
The sedan is enhanced with navigation and Bluetooth features, which are now standard. Reinforcing that this is a light refresh, Maserati gave the brake calipers a new finish, and contrasted stitching is also added on the Ghibli and Ghibli SQ4 models.
Maserati is also throwing in a free three-month "all-access" subscription to SiriusXM satellite radio for the Ghibli, Quattroporte and GranTurismo.