2008 Maserati Quattroporte Executive Gt *full Automatic on 2040-cars

Auto blog

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati MC20 gets the Mansory treatment and a 720-hp V6

German tuner Mansory has added the Maserati MC20 to its range of heavily-modified exotic cars. Called First Edition, the coupe receives a body kit made largely of carbon fiber to keep weight in check, a completely redesigned interior, and a generous 99-horsepower bump. Power comes from an evolution of the regular-production MC20's excellent Nettuno engine. The twin-turbocharged, 3.0-liter V6 develops 720 horsepower and 627 pound-feet of torque, up from 621 and 528, respectively, in the stock MC20. Mansory made several software changes and fitted a high-performance exhaust system developed in-house to achieve the increase. The mid-mounted V6 spins the rear wheels via an eight-speed automatic transmission. It sends the coupe from zero to 62 mph in 2.7 seconds and on to a 205-mph top speed. Odds are you can hear the First Edition coming before you see it, and once it comes into sight it's impossible to ignore. The tuner fitted a body kit that includes wider front air intakes, an aggressive-looking front splitter, vents integrated into the fenders, a new engine cover with a scoop that gives the V6 additional cooling air, a massive rear wing, and a wide air diffuser. Some of the carbon fiber parts are left unpainted to give the First Edition an even more striking design, while 21-inch front and 22-inch rear wheels add a finishing touch to the custom look. Inside, nearly every component and surface has been redesigned to some extent. The seats, dashboard, door panels, and even the footwells are lined with what Mansory calls "glove-soft" leather upholstery. Most of it is yellow, which was chosen to echo some of the exterior trim, but the tuner added white accents for contrast and Italian flag-colored stripes to both seats and the two massive shift paddles.  Mansory hasn't released pricing details but nothing suggests the MC20 First Edition is cheap; the standard car carries a base price of about $220,000. Looking ahead, the firm plans to release a full range of modified MC20s including at least one based on the Cielo convertible.

Maserati Levante will borrow Chrysler Pacifica Hybrid's PHEV powertrain

The plug-in hybrid tech from the 2017 Chrysler Pacifica Hybrid minivan will move seriously upmarket into a future version of the Maserati Levante crossover. The PHEV model should arrive around early 2018 or possibly the end of 2017, division boss Harald Wester told Motor Trend. Wester was blunt about the reason for using the minivan's powertrain. "A standalone program would be suicidal so we have to look at FCA," he said to Motor Trend. However, he expects the PHEV to comprise a tiny portion of the luxury CUV's sales volume – possibly as low as six percent. The Pacifica Hybrid will be the first PHEV minivan in the US when it arrives in the second half of 2016. The powertrain combines a 3.6-liter V6 that runs on the more efficient Atkinson cycle, and two electric motors, which are in the gearbox. A 16-kWh lithium-ion battery under the floor stores the energy for the system. Chrysler estimates the setup can carry the minivan 30 miles purely on electric power and achieve 80 MPGe. The first examples of the Levante should arrive in the US in August, according to Motor Trend. Maserati plans initially to offer its luxury crossover here with two twin-turbocharged 3.0-liter V6s. Base models use a version with 350 horsepower and 368 pound-feet of torque. The S trim gets some extra grunt thanks to a tune that makes 430 hp and 427 lb-ft. Both models come with an eight-speed automatic transmission, all-wheel drive, and a limited-slip differential. The Maserati will have a fleet of posh, European crossovers to fight against, and the PHEV will possibly offer an edge to entice a few green-minded, wealthy customers. Related Video: