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Maserati Levante Launch Edition debuts with pretty matte blue paint

Maserati has some small fish news today for the Geneva Motor Show: It plans to introduce a Levante Trofeo Launch Edition and ultimately sell 100 across the globe to kick off sales of the high-performance crossover. We're mostly taken by the Blu Emozione matte paint on the one shown here. Carbon fiber inserts on the bumpers, side skirts and hood make up the exterior changes for the Launch Edition. If you don't opt for the purplish blue (but why wouldn't you?), then Giallo Modenese and Rosso Magma are also on the table. For the less Italian inclined, that means yellow and red. Only 22-inch wheels will be fitted to the Launch Edition, with the choice being either a glossy or matte finish. Brake calipers are then painted in blue, yellow, red or silver. We'd have to recommend the blue calipers to go with the blue paint. Unique interior elements include a special, full-grain black leather. The Trofeo logo is embroidered on the headrests, and there's color-contrasting stitching throughout. The stitching's color corresponds to the exterior paint color you chose. The Trofeo is the hottest version in the Levante lineup, fitted with the 3.8-liter twin-turbo V8 assembled by Ferrari in Maranello — note, the V8 is Ferrari-derived but not identical to the V8 out of the 488. We drove it awhile back and found it to be more than enticing as a performance SUV. Pricing for the Launch Edition is not currently available, but a normal Trofeo starts at $171,475. Related video:

2017 Maserati Levante is somewhere under all that cladding

There's an influx of crossovers coming from high-end European marques in the coming years – and we've already seen most of them in one form or another. One of the few exceptions is the forthcoming Maserati Levante, and if you can believe it, this is the best look we've had at it yet. Like the Bentayga for Bentley, the F-Pace for Jaguar, the DBX for Aston Martin, or the Urus for Lamborghini, the Levante will be Maserati's first crossover. It was previewed by the Kubang concepts of 2003 and 2011, but the closest we've gotten to the finished product so far has been some test mules running under modified Ghibli sedan bodywork and a series of purported patent drawings. Mind you, these spy shots don't show us a whole heck of a lot either, as heavily camouflaged and cladded as this prototype is. But under all that padding is what appears to be the bodywork that we'll be seeing on the production version once it makes its debut sometime next year. Look for the Ghibli's twin-turbo V6 engines to propel Maserati head-first into new territory, and likely pave the way for an Alfa Romeo crossover to follow. All we can see for the time being, really, are the exposed wheels. But if those giant brake discs filling their spokes are anything to go by, the Levante ought to represent the Modenese automaker well in what's becoming an ever-pricier, more performance-focused, and more competitive market segment. Porsche and its trendsetting Cayenne ought to take notice. Related Video:

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."