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Maserati reorganizes, tries to sharpen the trident
Mon, Nov 19 2018When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.
FCA inline-six rumored to be real, headed for Jeep Wagoneer
Thu, Dec 20 2018In September, Allpar reported that that clues being dropped at Fiat- Chrysler headquarters, in the carmaker's factories, and on engineer resumes pointed to the development of an inline six-cylinder engine. The site has just proclaimed the rumor is reality, writing that the straight-six, "turbocharged to meet or beat 5.7 Hemi power ratings, with a smoother torque curve, is on the way." The motor's first outing is expected to be either the next-generation Jeep Grand Cherokee, debuting perhaps next year, or the Jeep Wagoneer, debuting in 2020 or 2021. "Tornado" is the purported codename for the power plant said to be just under three liters in displacement, expanding the family begun with the Global Medium Engine 2.0-liter turbo codenamed Hurricane. Engine bay constraints and a long use horizon mean engineers won't simply add two more cylinders to the GME, however. Allpar says the brief is to keep the Tornado GME-T6 — the alphanumeric for "turbocharged six" — no more than three inches longer than the Tigershark 2.4-liter four-cylinder. That means "major design changes" that could include a space-saving head, more closely spaced cylinders, and no cylinder liners. An FCA division called Comau could be called on for its "SmartSpray" plasma lining technology. Allpar muses that the standard version of the engine for Chrysler, Dodge, Jeep, and Ram could get a single twin-scroll turbocharger. Performance trims for Alfa Romeo and Maserati could get different heads and maybe twin turbos, an SRT version might also get both those tweaks. History shows that the Italian versions would make changes to the block, as well. Even so, the Tornado would be less expensive than any Ferrari-supplied V6. A straight-six would put FCA in company with current adopters BMW and Mercedes-Benz, future users like Jaguar, and perhaps Aston Martin. The engine would span the widest range of use cases in the U.S. carmaker's portfolio, though. Potential applications include being a base engine for Ram trucks, serving double duty as a base engine and 5.7-liter Hemi replacement for the Dodge Charger and Challenger, working in the high-end Jeeps, and as a properly hot trim — with Ferrari-designed heads — in the luxury Italian sports cars. The Alfa Romeo Giulia begs for just such motivation to fill the gap between the 280-hp, $42,695 Ti Sport RWD and the 505-hp, $73,700 Giulia Quadrifoglio RWD. And a twin-turbo inline-six in a Maserati Alfieri would stack up nicely with the Germans.
Maserati announces the official end of its V8s
Thu, May 11 2023We all knew this was coming. Maserati announced it was going all-electric by 2030, so the end was definitely in sight for the V8. But now it's crystal clear. Maserati will end production of its V8s at the end of this year. The company says that there will still be some V8-powered models on sale into 2024. We're assuming that's based on inventory that may not have yet sold or been delivered by the end of 2023. Maserati will have a little something, though, to celebrate its road-going V8 history, which dates back to 1959 and its 5000 GT coupe. It will launch two special editions, the Ghibli 334 Ultima and the Levante V8 Ultima. These will be revealed in July at the Goodwood Festival of Speed. Those models will join the existing Trofeo versions of the Levante, Ghibli and Quattroporte that are on sale now, all with V8s. Maserati didn't say anything about upgrades to the V8 itself. So presumably, it will remain the familiar twin-turbo 3.8-liter V8 making 572 horsepower that is available in other trims now. Any additional changes to the special edition cars will probably be colors, trimmings and maybe handling tweaks. Even if Maserati wasn't going all-electric, the V8's days were probably numbered. The new top-dog engine is the twin-turbo 3.0-liter V6 used in the Grecale Trofeo and the MC20 supercar. In the MC20, it makes 620 horsepower; more than the V8. But of course, even that new V6's days are numbered. All of Maserati is going electric, and while the internal combustion models aren't being phased out just yet, every model has electric versions on the way under the Folgore name. That includes the mainstream models such as the new Grecale SUV as well as the sports cars including the new GranTurismo and the MC20. Those electric models aren't far away, either. Maserati's goal is to have electric versions of all its models by the end of 2025, and hybridization isn't part of the plan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.












