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Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.

Car cocktails and Risky Business Porsches with Brett Berk | Autoblog Podcast #502

On this week's podcast, Mike Austin and David Gluckman are joined by a special guest, Autoblog contributor Brett Berk. The three discuss cars in film and TV as well as Brett's series on car-themed cocktails. There is of course a recap of what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #502 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 Chevrolet Bolt EV - Autoblog's 2017 Technology of the Year Car award winner 2017 Ford Shelby Mustang GT350R 2016 Kia Soul EV 2017 Audi A4 sedan The story of the Risky Business Porsche 928 The Taxi Cocktail took us for a ride The myth and mystery of The Bentley Cocktail Used cars! Rundown Intro - 00:00 What we're driving - 01:50 Brett Berk interview - 21:12 Spend My Money - 39:44 Total Duration: 54:02 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Audi Bentley BMW Chevrolet Maserati Mercedes-Benz Porsche kia soul ev Chevrolet Bolt porsche 928 ford shelby mustang gt350r cocktails

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.