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Limited woven-leather Maserati Quattroporte and Levante headed to Monterey

At the New York Auto Show, Maserati unveiled two luxury novelties. One was the carmaker's new One of One customization program with the tagline, "Anything is possible." The other was the new Pelletessuta woven leather interior developed in conjunction with Italian fashion house Ermenegildo Zegna. Calling it a first for the automotive industry, Maserati will offer the lightweight Napa fabric in 100 special-edition vehicles coming to North America next year. During Monterey Car Week, customers will get the opportunity to order one of the 50 custom editions of the 2020 model year Quattroporte S Q4 GranLusso, and 50 custom editions of the Levante S GranSport. It should be known that the standard GranLusso trim of the Quattroporte comes with a silk and leather interior by Zegna, so the Pelletessuta version is a cut above. The sedan wears custom Blu Sofisticato metallic paint over a dark brown Pelletessuta interior. The brake calipers are also dressed in blue, and a Zegna Edition badge adorns the cabin. Maserati hasn't mentioned pricing, but the regular sedan starts at $122,775, so that's there to start adding a premium. The Levante gets an exclusive Bronzo tri-coat outside over a Black Pelletessuta leather interior with custom Radica wood trim. Instead of the usual 20-inch wheels on, the limited edition gets 21-inch Helios rims hiding black brake calipers. The standard SUV starts at $94,475, we wouldn't be surprised if one of these 50 examples surpassed six figures before options. The Italian camaker says these configurations will not go on sale again.

Marchionne threatens to move Alfa production out of Italy

Fiat CEO Sergio Marchionne was unsurprisingly frank when asked by reporters about potential investments in Italian manufacturing for Alfa Romeo and Maserati, giving the Italian government the ultimatum, "Italy should decide if they want [Alfa Romeo's relaunch] to happen here or not as Fiat and Chrysler have several alternatives." Them's fightin' words.
Fiat's issue with the government stems directly from its courtroom clashes with the Fiom labor union. The two are currently embroiled in proceedings over longer shifts and shorter breaks, as Fiom has so far refused to sign a new contract citing revised labor laws that it says are anti-union.
According to Bloomberg, Fiat will be spending over $2.5 billion on development of eight new Alfas and six new Maseratis, in a bid to wrest some of the luxury pie away from BMW, Mercedes-Benz and Audi. But that's only going to happen if the government is willing to play ball and make life easier on Fiat.

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.