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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2019 Maserati Levante GTS has a 550-hp Ferrari-derived V8

A V6-powered Maserati Levante just wasn't enough. At least that's what a group of engineers thought as they formed a sort of skunkworks and secretly set out to see if they could fit the Ferrari-derived V8 from the Quattroporte GTS into the Levante. Turns out they could, and after revealing their project to company honchos, were given the green light for not just one V8-powered Levante, but two. The first to be revealed was the Levante Trofeo shown at the New York Auto Show. Now we get this, the Levante GTS, which was revealed last month to journalists in Pontiac, Mich., and kept under wraps until now. It will debut in Europe at Goodwood. Although the GTS shares the same 3.8-liter V8 as the 590-horsepower Trofeo, it features a slightly less prodigious output of 550 hp with peak torque of 538 pound-feet available from 2,500 rpm to 5,000. Maserati says the GTS will hit 60 mph in 4 seconds with a top speed of 181 mph. View 8 Photos The chassis was tuned to better handle the extra power, and while the suspension shares the same components as the rest of the Levante line, the tuning was changed for the GTS and Trofeo. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position. A rear-biased all-wheel-drive system and a rear limited-slip differential are included. These mechanical updates are largely shared with the Trofeo, which differs visually and features extra luxury equipment. Outside, the GTS features a larger lower air dam, a special black-trimmed grille and 22-inch wheels. Inside, there's a full-leather interior package and carbon fiber trim. That includes the shift paddles, which are carbon fiber rather than metal. Maserati models also receive some updates for the new model year. The eight-speed ZF automatic gets a new electronic shifter. Similar in layout to BMW's (forward for R, rearward for D, push button for Park), it replaces the previous Chrysler-sourced PRND layout. It's similar to what you'd find in a current Alfa Romeo but the shifter itself is more luxurious and substantial in feel and appearance. The infotainment system has been refreshed, but remains a Chrysler Uconnect system in Italian clothing. There's also new optional "Pieno Fiore" leather for all three models, Levante, Ghibli and Quattroporte. It is available in red, black and tan.

2025 Maserati Grecale Folgore First Drive: Roughly translated 'electric Maserati SUV'

LECCE, Italy – Maserati believes its customers should decide if and when they go electric. While itÂ’s building up its range of EVs for motorists who think a twin-turbocharged V6 engine is the automotive equivalent of the horseshoe crab – the next-generation Quattroporte and Levante will notably be electric – itÂ’s still developing and selling gasoline-burning cars for those who are less than enthralled by battery technology. It launched the Grecale, its smallest SUV and its most affordable model by a significant margin, in 2022 and initially made it available with either a four- or a six-cylinder engine. ItÂ’s a bet that paid off: Aimed at the Porsche Macan, the Grecale has predictably become the Italian companyÂ’s best-selling model. The range expands later this year with the all-electric 2025 Maserati Grecale Folgore. In Italian, its name means "lightning," so that's fun.  Some carmakers, such as Mercedes-Benz, set their electric and gasoline-burning models apart by lumping the EVs into a sub-brand and giving them a powertrain-specific design. Maserati sees this approach as an avenue thatÂ’s best detoured, so the Folgore doesnÂ’t scream, “Hi, folks, look at me: IÂ’m electric!” It looks pretty much like the piston-powered Grecale with the exception of minor details. That's intentional. “In terms of the shape of the car, we donÂ’t want to change the customerÂ’s perception. Our customers know Maserati as a luxury brand, but weÂ’re also known for Italian design. We donÂ’t want to be generic; we want to be timeless. We donÂ’t want to follow a trend. Our mission is to achieve visual longevity,” Maserati designer Andrea Bruno told me on the sidelines of the Grecale Folgore launch. “These trends move fast. One month, everyone loves it. The month later, everyone has already forgotten it. We need to do something timeless.” Some of the visual changes made to the Folgore help improve driving range by reducing the drag coefficient. Up front, thereÂ’s a redesigned grille with a much smaller open area. Out back, Maserati added a redesigned air diffuser. Copper-colored accents also make the Folgore stand out, and the gasoline-powered modelÂ’s three fender-mounted air intakes are filled in and fitted with LED lights. Rame Folgore, a paint color that changes from gray-ish to brown-ish depending on the light that hits it, is EV-specific as well. It's the color you're seeing in our gallery, above. Other colors are also available.