2015 Maserati Gran Turismo Sport on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati confirms the Grecale SUV will get a high-performance version

Maserati will parachute its second SUV, the Grecale, into territory controlled by the Porsche Macan. It hasn't unveiled the model yet, but it has already confirmed a fire-breathing high-performance variant is in the pipeline. "We will have a Trofeo version of [the Grecale], we will have a Modena version of that. We will have a GT version," revealed William Peffer, the CEO of Maserati's North American division, in an interview with The Drive. While he stopped short of revealing specifications, Maserati saves the Trofeo name for its quickest and most powerful models. As of writing, all of its cars with the exception of the MC20 are available in Trofeo tune. They're powered by a twin-turbocharged, 3.8-liter V8 engine — even the smaller Ghibli — and they gain a number of chassis tweaks as well as several model-specific styling cues. We expect the Grecale will get a similar treatment. One ingredient of the traditional Trofeo recipe that the Grecale might not be cooked with is the V8. It's an older engine, and we're not sure that an eight-cylinder fits in the engine bay. Rumors claim the model will ride on an evolution of the Giorgio platform that Alfa Romeo's Stelvio and Giulia are built on, so the top engine might be a V6. Maserati is nearly done fine-tuning the Grecale. It will unveil the model in November 2021, and sales will start in time for the 2022 model year. Additional details about the firm's next SUV will emerge in the coming months. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Maserati Ghibli

Italy Passionately Returns To The Sport Sedan Game
In its 99-year history, Maserati has arguably never made a vehicle as important as this all-new Ghibli.
Of course, there have been countless styling breakthroughs, mechanical advances and technical innovations, but no single passenger car has been required to bear the weight of the Italian company like its brand-new sport sedan. If the Ghibli succeeds, Maserati will welcome tens of thousands of new customers and, most importantly, celebrate a rekindled relationship with demanding North American buyers. If the Ghibli fails - well, the truth is, nobody has written an option for failure.