2013 Maserati Granturismo Sport Coupe on 2040-cars

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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

The Rolls-Royce Phantom leads this month's list of discounts

Every month, we take a look at vehicle sales data in America to pick out the vehicles with the largest monetary discount. Usually, the list is dominated by high-performance two-door luxury sports cars. This month is different. Much to our surprise, the 2020 Rolls-Royce Phantom stands above all others with an average discount of $18,588 off the price quoted on its window sticker. Now, it bears mentioning that an $18,000-plus discount still only represents 3.46% of its $537,500 average retail price, and that the resulting $518,912 cost to drive off the showroom floor still makes the Phantom an extremely expensive range-topping luxury sedan. Still, even very wealthy people won't snicker at that kind of savings. Up next is another unlikely newcomer to the biggest-discount chart: the 2020 Porsche Taycan. The electric super sedan's average sticker price of $152,250 is cut to $135,707 after a discount of $16,453 is lopped off. That represents a savings of nearly 11%. We can't say how many of the Taycan's buyers over the last month will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three is the 2020 Maserati Quattroporte. Buyers of this Italian luxury sedan are saving an average of $13,839 for an average transaction price of $87,646. We normally only share the top three, but this month's list is interesting enough that we'll share some more. In fourth and fifth place are the 2020 Mercedes-Benz S-Class (with an average $13,239 discount) and the 2021 BMW 7 Series (with an average $12,435 discount) followed by the 2020 Rolls-Royce Wraith — interestingly enough also with a savings of 3.46% — and the 2020 Maserati Levante and Ghibli. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Maserati Ghibli

Italy Passionately Returns To The Sport Sedan Game
In its 99-year history, Maserati has arguably never made a vehicle as important as this all-new Ghibli.
Of course, there have been countless styling breakthroughs, mechanical advances and technical innovations, but no single passenger car has been required to bear the weight of the Italian company like its brand-new sport sedan. If the Ghibli succeeds, Maserati will welcome tens of thousands of new customers and, most importantly, celebrate a rekindled relationship with demanding North American buyers. If the Ghibli fails - well, the truth is, nobody has written an option for failure.