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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati Ghibli dies by 2024, replaced by smaller Quattroporte EV

In March, when Maserati divulged some of its electrification plans, the automaker's head of product planning said: "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand." The company made it clear which of its two sedans would get the nod by letting the world know that the next-gen Quattroporte sedan and Levante crossover would get electric powertrains only. We have a timeline for the demise of the smaller four-door, Maserati's Australian general manager Grant Barling telling Australian news outlet Drive that "The Ghibli will move into run-out phase into 2024." Assuming international markets are on the same timeline, that gives Ghibli intenders two years to stump up the cash for the mid-size Italian thoroughbred. What's good for the Ghibli, but bad for enthusiasts, is that the BMW 5 Series competitor won't cross the Styx alone — it's taking the Ferrari-sourced F154 twin-turbo 3.8-liter V8 with it. In Ghibli Trofeo trim, that engine produces 580 horsepower, 538 pound-feet of torque, and an engine note that will let every creature in the underworld know, "I'm coming."  And yet the Ghibli isn't going away completely. Barling said, "The plan is for the Ghibli and Quattroporte to become one. So the Quattroporte will become a short-wheelbase [model] – Ghibli-sized, but called a Quattroporte." Seems Maserati likes the Ghibli sales volumes but Quattroporte brand recognition. The Ghibli made up 33% of Maserati's global sales last year while the Quattroporte only accounted for 7%. The former nameplate returned in 2013 as a four-door sedan after being a 2+2 grand tourer hardtop and convertible as well as a four-seat coupe, while the Quattroporte has been on sale as a luxury sedan continuously through six generations since 1963.  If there's an ICE engine to keep the Maserati sound alive, it will be the twin-turbo 3.0-liter Nettuno V6 launched with the MC20. The Folgore electric trims will be responsible for the other side of Maserati sound, starting with the GranTurismo Folgore debuting next year with three motors and around 1,200 horespower.   Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati Grecale walkaround