2012 Maserati Granturismo S Coupe 4.7l on 2040-cars

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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Stellantis announces ‘Circular Economy’ business to drive revenue, decarbonization

Stellantis has already announced its plans to reach net-zero carbon emissions by 2038. Today, the automaker has announced a new business unit to help it reach that goal while generating 2 billion euros per year in revenue by 2030. The “Circular Economy” business will help make revenue less dependent on finite, rare and ecologically problematic materials. The Circular Economy model features what Stellantis calls a “4R” strategy, comprising remanufacturing, repair, reuse and recycling. The goal is to make materials last as long as they can, reducing reliance on the acquisition of those precious new materials in the future by returning them to the business loop when theyÂ’ve reached the end of their first life. Through these processes, Stellantis says it can save up to 80% raw material and 50% energy compared to manufacturing a new part. Remanufacturing, or “reman” in Stellantis shorthand, means dismantling, cleaning and rebuilding parts to OEM spec. Nearly 12,000 remanufactured parts are available for customers to purchase. Some remanufacturing is done in-house, and some with partners and through joint ventures. Repair is pretty obvious — fixing parts to put back into vehicles. This also consists of reconditioning, to make a vehicle feel like new. Stellantis boasts 21 “e-repair” centers for repairing electric vehicle batteries.  Reuse refers to parts still in good condition from end-of-life vehicles sold as-is. Stellantis says it has 4.5 million multi-brand parts in inventory. These are sold in 155 countries through the B-Parts e-commerce platform. Reuse also refers second-life options, such as using batteries outside of automotive purposes. Recycling involves dismantling parts and scraps back into raw material form that is then looped back into the manufacturing process. Stellantis says it has collected 1 million parts for recycling in the past six months. Recycling doesnÂ’t get counted in that aforementioned 2 billion euros of revenue, but it does save the company money on acquisition of raw materials. As for batteries, specifically, Stellantis expects this recycling business to ramp up after 2030, when the packs currently in service begin to reach the end of their lifecycle. Stellantis will use its new “SUSTAINera” label to denote parts that are offered as part of its Circular Economy business.

Slow Chinese market delays Maserati and Alfa Romeo models

We already told you that Alfa Romeo was delaying the Giulia sedan and an unnamed CUV, but now things are getting worse. According to Bloomberg, Maserati has delayed the Alfieri sports car. And it's all China's fault. The faltering Chinese domestic market, which is experiencing its slowest period of growth in nearly three decades, is forcing Fiat Chrysler to rethink its plans for its Italian models, Bloomberg reports. Rather than going for models that would likely be popular in China, including the Alfa CUV and a larger sedan, the company will shift its focus and bring out updated MiTo and Giulietta hatchbacks, both of which would play better in Europe, an unnamed source within FCA told Bloomberg. This news is notable because it shows that FCA boss Sergio Marchionne's ambitious product transformation is not progressing as smoothly as planned. In the MiTo's case, the company is willing to go back on its original strategy. The subcompact hatch wasn't supposed to survive beyond 2016, but Bloomberg is reporting an update is due by the middle of next year. As for Maserati, well, there's not much to say. The Alfieri was supposed to go on sale next year, and now it's not. There's no word on how (or even if) Maserati's priorities will shift to another vehicle, or if this is simply a matter of money being distributed away from one of FCA's brands and toward another. Related Video: News Source: BloombergImage Credit: Andy Wong / AP Alfa Romeo Maserati Sergio Marchionne FCA alfa romeo giulia alfa romeo mito alfa romeo giulietta maserati alfieri