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2014 Maserati Quattroporte [w/video]

Vastly Upgraded Italian Speed Sedan Kicks Off Brand Renaissance
The sixth-generation Maserati Quattroporte is big - and not just because it's 6.5 inches longer than before with a wheelbase that stretches 4.3 inches beyond its predecessor. The new Quattroporte is big also because it's a huge deal both for its segment and for Maserati. Just as FoMoCo is finally chucking $1 billion at Lincoln MoCo, so too is Fiat investing 1.2 billion euros ($1.55 billion at the time this writing) in Maser's future hopes of achieving the larger success we all have wished for it. And after a thorough drive over the intensely challenging mountain roads of France's Mediterranean coast, we can't deny that there's finally reason to put some faith in this long overdue investment.
The much-applauded outgoing Quattroporte enjoyed a reputation of being among the very fastest executive sedans of its day, all while delivering the sportiest overall ride and handling, even in base trims. Yet there was constant corporate-level dysfunction that kept all Maseratis from getting important upgrades or receiving much-needed investment support. So, the outgoing Quattroporte has up until now sort of languished nobly, largely resting on the laurels it earned when it launched way back in 2003.

Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.

Maserati's next sports car shown in heavy camo

Maserati has started the process of re-tooling its historic Modena, Italy, factory to build a new sports car scheduled to come out in 2020. Full details about the model remain under wraps — even its name is a mystery — but the very first batch of images provided by Maserati and brought to you exclusively by Autoblog reveal several key points about it, including a few that we didn't see coming. The photos douse cold water on the rumors claiming Maserati's next sports car would be essentially a toned-down version of the Alfieri concept introduced in 2014. The test mule depicted in the images is heavily camouflaged, but its proportions, the size of its cabin, and the huge vents behind the doors suggest it's a mid-engined two-seater, not a front-engined model with a 2+2 interior layout. Autoblog learned the test mule is powered by a completely new drivetrain, but your guess is as good as ours when it comes to what it's made up of. Regardless, it was designed and built entirely in-house, and it will spawn a family of drivetrains that will exclusively power the company's vehicles. Starting from scratch is a huge undertaking. Engineers will closely analyze the data gathered during the testing phase, and use it to fine-tune the drivetrain on its research and development department's simulators. The improved components will in turn be road-tested. Maserati's new approach to vehicle design relies heavily on simulators, but head of product Joe Grace told us real-world testing remains hugely important. The company puts about 3 million miles annually on its prototypes. While the photos beg more questions than they answer, they confirm Maserati's renaissance is around the corner. The company will introduce its next new model during the Geneva Motor Show in March 2020, so we expect to learn much more about it in the coming months. It will be followed by the next-generation GranTurismo and GranCabrio, which will be available with the company's first electric powertrain, and by a new SUV positioned below the Levante. Featured Gallery 2020 Maserati sports car test mule spy shots Auto News Spy Photos Geneva Motor Show Maserati Coupe