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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati Levante, Ghibli and Quattroporte get Edizione Nobile limited edition models

Maserati has a new special-edition package for its 2019 vehicles it calls the Edizione Nobile , or Noble Edition. The Levante, Ghibli and Quattroporte (not the GranTurismo) are all going to get in on the Noble fun, with 50 of each being built. Why Maserati decided to go with the Noble Edition name isn't exactly explained beyond the name of the paint being Blu Nobile. Each Maserati gets that handsome blue paint plus 20-inch alloy wheels and silver brake calipers to set them apart from their non-noble (peasant?) siblings. We'll note that this package is available on top of the GranLusso trim level for each of the cars. Inside, you'll get the sport seats from the GranSport covered in a black/brown color combination. The Quattroporte and Ghibli cabins use glossy wood for their cabin trim while the Levante uses a high-gloss metal. An Edizione Nobile badge is displayed on the center console with the car's series number next to it. There aren't any exclusive features beyond the appearance of the Edizione Nobile, but a few options are made standard. Those include the Alcantara headliner, Bowers & Wilkins audio system and Maserati's Level 2 driver assistance package. Maserati says Edizione Nobile models will be delivered to dealerships sometime this month. Just add $7,500 on top of the GranLusso trim for each model, and you've got your price. This means a Levante S GranLusso would go from its $91,980 starting price, to $99,480 with the Edizione Nobile package. These models don't really differ much from your run-of-the-mill Maseratis. However, if noble vehicles are your thing, Maserati has 150 of them waiting. Related video:

Maserati showcasing opulent Levante options in New York

Fiat Chrysler CEO Mike Manley said last year that it was a mistake to pair Maserati with Alfa Romeo because it suggested Maserati was a mass-market brand. Now on its own, this year the house of the trident begins to unfurl its luxury wings. The Ghibli, Quattroporte, and GranTurismo Convertible will be on hand, but focus rests on the Levante SUV for the New York Auto Show. Maserati plans North American debuts of its One of One Customization Program and the brand-exclusive Pelletessuta interior designed by Ermenegildo Zegna. One of One ushers Maserati buyers into the same realm of possibilities that BMW's Individual or Porsche Exclusiv does for those German brands, the standard over the gateway reading, "Anything is Possible." Up to now, the GranTurismo - the carmaker's second-oldest offering - has offered the greatest range of customization. Yet those stock choices in hue and finish pale when compared to One of One's "thousands of interior and exterior options" wrought by "Italian artisanal craftsmanship." As Maserati did in Geneva when debuting the program, a celebrity will visit the New York show stand to take delivery of "their never seen before" One of One Levante GTS. The general population gets the keys to the One of One program "in the near future." The other show car will be a bronze Zegna Levante S Q4 GranSport with the new Pelletessuta woven Nappa leather interior. Said to be a lightweight material created by the Italian fashion house, both durable and comfortable, Pelletessuta will only be available in Maseratis. The carmaker seems to have done us a disservice by posting photos of the material in black, or perhaps they're trying to lure us to the show to see it for ourselves. The new leather won't be available in North America until spring of 2020, so if your mind had already begun considering a calico-cat-matched One of One interior in a Gattara-colored Ghibli, it's going to be a minute.