2009 Maserati Granturismo S F1 Transmission - Only 12,745 Miles on 2040-cars

Auto blog

Maserati confirms Ghibli hybrid, second SUV

Maserati is sitting out the 2020 Geneva auto show, but that doesn't mean it has nothing to announce. It's working on overhauling its range with new models, including a second SUV, and electrified technology. The Italian company confirmed earlier rumors claiming it will introduce a hybrid version of the Ghibli, its entry-level sedan, in 2020. There's no word yet on when the car will make its debut, though previous reports tentatively point to an unveiling at the biennial Beijing auto show. Work on what Maserati refers to as its super-sports car continues, and the model (pictured as a test mule) will spawn a battery-electric variant that will sound as awesome as it will look. It's scheduled to make its public debut at a standalone event penciled in for May of 2020. An ˆ800-million (about $870-million) investment will allow Maserati to build a second SUV, which hasn't been unveiled yet, in its Cassino, Italy, factory. The last product plan published by the brand positioned the yet-unnamed model below the Levante. The first pre-production cars will roll off a new production line by 2021, meaning we're likely to see it in the metal in the coming year. It might not arrive in American showrooms until the 2022 model year, however. When it does, Maserati predicts the model will play a leading role in its turnaround. Finally, an additional ˆ800 million investment will help prepare the historic Mirafiori, Italy, factory to build the next-generation GranCabrio and GranTurismo. They'll take Maserati into the electric car segment for the first time.  These sizeable investment will ensure every upcoming addition to the Maserati range will be developed and built in Italy. The announcement still leaves plenty of questions, but it points to a line-up that will look completely different in 2024 than it does in 2020, and that's good news for fans of horsepower with an Italian flair.

Maserati highlights its racing heritage with MC Edition models

Maserati is slowly renewing ties with its illustrious racing heritage. After returning to the supercar segment with the MC20, which should hit the track sooner or later, it released a competition-inspired version of the Ghibli, the Quattroporte, and the Levante called MC Edition. Fittingly, every MC Edition model starts life with a V8 engine under the hood. Buyers can select two colors called Giallo Corse and Blu Vittoria, respectively, names that mean Racing Yellow and Victory Blue in Italian. Maserati explained that yellow and blue are the colors of Modena, its home town. MC Edition cars also get specific exterior emblems, Piano Black trim, and 21- or 22-inch gloss black wheels depending on the model; the Levante rides on 22s while the sedans ship with 21s. Blue brake calipers add a finishing touch to the look. Inside, every MC Edition receives a sunroof, a Bowers & Wilkins sound system, and the very un-racing-like Driver Assistance package. The interior is just as striking as the exterior: Maserati added black leather upholstery with denim inserts, yellow and blue stitching, plus a number of blue carbon fiber accents on the dashboard, the center console, and the door panels. "MC Edition" is embroidered into the headrests. Nothing suggests that the racing inspiration permeates the powertrain; don't expect to pop the hood and be greeted by Weber carburetors with trumpets. Maserati hasn't published technical specifications, but the only V8 available in the Ghibli is a 3.8-liter twin-turbocharged unit fitted to the Trofeo model and tuned to develop 580 horsepower and 538 pound-feet of torque. The Levante and the Quattroporte are offered with this engine as well. It develops 590 horsepower in the American-spec Levante, though European models settle for the Ghibli's output. Maserati will begin shipping MC Edition cars to customers in Europe, in Asia, and in China in February 2022. Pricing information hasn't been announced yet. And, there's no word yet on whether the special-edition models will be sold in the United States as well. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 Maserati Ghibli, Quattroporte, and Levante MC Edition View 14 Photos Design/Style Maserati SUV Luxury Special and Limited Editions Performance Sedan

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.