2009 Maserati Gran Turismo on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati GranTurismo successor to be smaller, fight Porsche 911

The Chevrolet Corvette, Jaguar F-Type and Porsche 911 all belong to a club that shuns the Maserati GranTurismo as an outsider. You see, those three key sports cars all measure within an inch of one another in length - 176 to 177 inches and change - while the Maserati comes in at over 192 inches. Naturally, there's extra length between its wheels, as well.
While those extra inches would seemingly pay dividends in interior roominess and storage space, those are not exactly the most important attributes in the segment, which values proper proportions and proper driving feel over all else. All of this is why it comes as little surprise that Maserati is working on a smaller version of its two-door sports car platform when the next generation is ready in roughly three years.
According to Motor Trend and echoing rumors we've heard in the past, the smaller model will be known as the Gran Sport while a larger model will still be called GranTurismo in coupe form and GranCabrio in convertible guise. We're told, again, to expect Maserati's new 404-horsepower supercharged V6 engine as standard, while the V8 would still be a possible option.

Junkyard Gem: 1989 Chrysler TC by Maserati

Lee Iacocca's friendship with Alejandro de Tomaso went way back, and it led to the Ford-powered De Tomaso Pantera being born in 1971 (when Iacocca was running Ford). After Iacocca moved over to head Chrysler in 1978, he began working with de Tomaso (who owned Maserati by that point) to develop a sports coupe based on the Chrysler-salvation K-Car platform. It took quite a while, but eventually that car became reality: the Chrysler TC by Maserati (officially known as Chrysler's TC by Maserati). Some 7,300 were built through 1991, and I've found one of them in a Denver-area car graveyard. I've managed to document four of these cars in their final parking spots prior to this one, in wrecking yards in Colorado, California, and Wisconsin. The Chrysler's TC by Maserati does have a devoted following, but they can't save 'em all. The TC really was assembled by Maserati in Italy, but the underlying chassis was taken from the Dodge Daytona. The body bore a strong resemblance to that of the Chrysler LeBaron GTC, which was unfortunate considering the price difference between the two cars: the MSRP on the 1989 TC was $33,000, while the LeBaron GTC cost $17,435 (that's about $80,880 and $42,730 in 2022 dollars). The TC had three different engines driving the front wheels over its short lifetime: two varieties of turbocharged Chrysler 2.2 four-cylinder (one with 160 horsepower and one with a Cosworth cylinder head with 200 horsepower) and that good old workhorse of a Mitsubishi V6: the 6G72, with 141 horses. This car has the 160hp 2.2. The Cosworth-headed cars (500 were built) got a five-speed manual transmission, but the other 6,800 TCs got a Chrysler slushbox of either three or four speeds (this one is a three-speed). There was a lot of snobbish disapproval of the TC by the automotive press, but just look at that interior! Even the most over-the-top LeBaron never got this level of swank inside.  Every time I write about one of these cars, I hear that the factory hardtop roof is worth fantastic money… but four out of the five examples I've found in junkyards had the hardtop, and I think every single one went to the crusher with its car. How many miles? Not many! Maybe the speedometer cable broke in 1995. The radio and HVAC controls are straight LeBaron, but the wood and leather are the real thing.