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Maserati CEO says new Alfieri will finally make Geneva in 2020

Maserati's long-delayed Alfieri will be shown at Geneva a year from now, says company CEO Harald Wester. The Alfieri will be the model to replace the GranTurismo coupe, the production of which is expected to end later this year as Maserati's Modena plant is overhauled and retooled for the new car. Autocar reports that Wester placed the Alfieri's reveal for Geneva 2020, but that series production will not begin until 2021-2022. Earlier reports had timed the Alfieri pre-production to begin in early 2020, in time for Geneva. The Maserati lineup will be significantly updated in the near future, and will feature extensive electrification, from mild hybrids to fully electric vehicles. "Any product we touch or make will have significant electrification," Wester told Autocar. "The main launches for new products are in 2021-22, and by the end of 2022 we will have a completely new range. For each and every lineup, we will have a full battery electric version. Not only that but at least one." Future models will also include updated versions of Ghibli, Quattroporte and Levante. The Alfieri was originally shown as a concept in 2014, but the delays have forced the 2008-introduced GranTurismo to soldier on. When the Alfieri finally comes, however, it will do so as a PHEV, a mild hybrid and a full electric version. Maserati is also adamant it will build electrified sports cars profitably. "Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money," said Wester. Related Video:

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati slashes prices for 2020, adds Edizione Ribelle special editions

Maserati is slashing prices for the Ghibli, Levante and Quattroporte for the 2020 model year. To which we say, huzzah! Cars almost never get cheaper, but when sales are as abysmal as Maserati sales have been, drastic changes must be made. The Italian car company only sold about 11,000 vehicles total in 2019, coming in even lower than 2018 overall sales numbers. In an effort to turn it around, the 2020 Ghibli is now $5,990 cheaper than the 2019 model. The Levante is $3,990 cheaper than before, and the Quattroporte is $8,490 less. With destination included, the new 2020 base prices are as follows: Ghibli: $70,985 Levante: $74,485 Quattroporte: $101,485 Basically, buy a 2020, not a 2019. Or at least start your pricing negotiations with the 2020 price. There’s more than just pricing news from Maserati today, though. We also got to see some new Edizione Ribelle special editions. All of the aforementioned models are available in this spec, but numbers are limited. WeÂ’ll get 100 Levantes, 100 Ghiblis and 25 Quattroportes total. All of them are based off the “S” trim, so theyÂ’re fairly well-equipped models. YouÂ’ll be able to tell them apart by the Nero Ribelle paintwork, black chrome trim throughout the exterior and 20-inch wheels framing red brake calipers. The inside will be covered in black and red leather thatÂ’s only available with this special edition car. There will be extra carbon fiber trim on various surfaces and a Harman Kardon audio system. Pricing for the Edizione Ribelle models is much higher than the base cars. The Ghibli is $93,285; the Levante is $98,485, and the Quattroporte costs $120,985. Those limited-production cars will be hitting dealer lots in March this year. 2020 Maserati GT Sport editions View 3 Photos The last scrap of news coming from Maserati today is the introduction of a GT Sport package. This package consists of a few extras to make the respective Maserati look a bit more aggressive. It applies a GranSport-unique front and rear fascia design, new wheels and your choice between black, red or blue brake calipers. Inside, it features high gloss piano black wood. Just like the Edizione Ribelle, thee GT Sport package will be available come March of this year.