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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Lazareth LM847 packs a Maserati V8 into a leaning quad frame

You want to know what insanity looks like? This is it. It's called the Lazareth LM847, and to boil it down to its essence, it's basically a sport bike built around a Maserati V8. Now this isn't the first motorcycle we've seen packing a giant car engine. There've been more custom jobs than we could list here, and of course there's the Boss Hoss – an American cruiser with a 5.7-liter Chevy V8 at its heart. And we'd be loathe to leave out the V10-powered Tomahawk concept from this discussion. But this is another matter entirely. The LM847 is made by a French outfit called Lazareth. It's the same company responsible for the Wazuma quad bike, the Wazuma GT roadster, and that bonkers Renault Twingo with the Range Rover V8 in the back. In other words, Lazareth knows crazy, and hasn't skimped on it this time. For its latest project, Lazareth started with a 4.7-liter V8 – the kind you used to find the Quattroporte or Alfa Romeo 8C Competizione before Maserati started downsizing and bolting on turbos. It produces 470 horsepower and 457 pound-feet of torque, channeled through a single-speed hydraulic coupling in place of a multi-gear transmission. Strictly speaking, it's not a motorcycle, but a quad – owing to the tandem wheels at each end. But it has a saddle and handlebars, and looks like it would lean in a fair bit in the turns. We're not about to find out though, because we don't have a death wish. Related Video: