2011 Maserati Granturismo S on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Orange 2007 Maserati MC12 Versione Corsa is a 755-hp track tiger, and it's for sale

Maserati will enter a new era when it launches an all-new vehicle called the MC20 in May. As the name tips, the upcoming super sports car will be the spiritual successor to the MC12, one of the greatest Maseratis (and greatest cars) ever produced. So the timing couldn't have matched up any better when the ultimate form of the MC12 popped up for sale. Girardo & Co. is currently offering an orange-over-black MC12 Versione Corsa, one of only 12 ever built, and it is undeniably special. Girardo touts the MC12 Corsa as the most powerful Maserati ever built, not surprising considering the Ferrari Enzo-sourced MC12 was related to a race car. The MC12 was the road-going homologated version of the MC12 GT1, which dominated during its time in international GT racing. The GT1 had an air-restricted 6.0-liter V12 that made 580 bhp, while the MC12 made 630. But the Corsa was different. The Corsa, which is not street-legal and is intended for non-competitive track use only, is based on the GT1, but it didn't have to play by all of the rules and regulations required of a race car. That meant no air intake restrictions. With the shackles off, the Corsa's V12 increased its output to 755 horsepower at 8,000 rpm. Weighing in at 2,535 pounds without liquids, thanks in part to the carbon fiber and Nomex honeycomb sandwich monocoque, the Corsa is capable of a 202.5-mph top speed. Maserati claims zero to 124 mph in 6.4 seconds. Gear work is handled by a six-speed sequential semi-automatic Cambiocorsa gearbox, and stopping power comes from carbon ceramic brakes. Whereas Maserati built 50 examples of the MC12 road car, the Corsa model was significantly more limited. In total, 13 examples were built, and one was a prototype. This specific car, chassis No. ZAMDF44B000029631, is No. 8 of 12, and it has an interior plaque that says, "Commemorates the victory at its maiden long distance race the 24hrs of Spa. A first in racing history." Originally, the cars were offered to top-tier customers through invitation to purchase the vehicle for $1.1 million, by today's conversion rates.  Although the price is not listed, we expect today's purchase number to be significantly higher. In 2017, a different Corsa was listed for $2.75 million. Check out more details and photos on Girardo & Co. Related Video: