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Musing on Maserati's SUV chops | 2017 Levante S Quick Spin

Like a lot of you, I spent the weekend patrolling suburbia in a white SUV. Unlike a lot of you, mine had Ferrari-built engine. It went something like this: I'd innocuously pull up to a stoplight in the 2017 Maserati Levante S. Punch up sport mode. The bass comes on. Suddenly my white refrigerator of a retriever hauler sounds like something else. The light turns. I nail the gas maybe halfway. The low rumble turns to a growl. Like a real, legit growl. It sounds good. Not Camry V6 good, but menacing like an Italian sports car. Full-throated and angry. It gets louder. For a moment I think some dude on motorcycle is being obnoxious nearby. That's my car, I realize. Cover blown, I accelerate through the light, merging gracefully ahead of the slower vehicles dutifully cued up. Then I reach over and grab a warm bread stick that's resting on top of a pizza and blithely enjoy some open space on the road. That neatly sums up the dual personalities of the Levante. You can marshal all of the horsepower of 16 World Championships from the Prancing Horse. Or steer one-handed while you cruise suburbia. Your choice. NOTES So yeah, the Maserati-designed Ferrari-built twin-turbo V6 is pretty great. It makes the Levante feel special, more so than a BMW X5 or X6 or Mercedes GLE or GLE coupe. That's the essence of Italian cars: the engine. Blasting around metropolitan Detroit with this 424-horsepower arsenal under the hood is a riot. The downside: As expected, the Levante is thirsty, slurping a quarter of a tank during relatively shortly runs around town, inline with its 14-mpg rating in the city. The highway is marginally better, getting 19 mpg, though with the 21.1-gallon tank, the you could theoretically get 338 miles of range. The Levante looks the part. With portholes, a long, creased hood, bulging fenders, and attractive head-and taillights, it conveys the appearance of Italian sport and luxury. The chrome door handles and trim tastefully add some bling to the design. My favorite part? The shark-tooth grille. With tall vertical lines and a monstrous Maser crest, the Levante almost sneers at you. The idyllic cabin does a solid job of keeping the outside world at bay. The interior is quiet at cruising speeds, broken up only by the engine's bark. I'm quite comfortable. The rich brown leather was supple yet supportive, and I quickly find a commanding view of the road. It's cool how the door pulls are neatly blended into the trim.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2024 Maserati GranCabrio previewed in official photos

The new 2024 Maserati GranTurismo made its official debut in September 2022, so it stands to reason that the GranCabrio is right around the corner. It's not ready for its big debut yet, but "official spy shots" released by the company give us a decent idea of what to expect. While the prototype is covered in camouflage, we can tell it looks a lot like the GranTurismo from the rocker panels to the belt line. That's not a bad thing: The second-generation coupe is characterized by an elegant, swoopy design that perfectly embodies the definition of a grand tourer. Above the belt line, the GranCabrio receives a power-operated cloth soft top. Photos of the interior haven't been released yet, though it's reasonable to assume the coupe and the convertible will look a lot alike from the driver's point of view. Maserati told Autoblog that the GranCabrio range will mirror the GranTurismo's, so buyers will have three variants called Modena, Trofeo, and Folgore to choose from. Power for the Modena will come from Maserati's excellent Nettuno engine, a 3.0-liter V6 that's twin-turbocharged to 490 horsepower and 443 pound-feet of torque. This engine was developed in-house, and it's also found in the MC20 and the Grecale. Next up is the Trofeo, which will receive an evolution of the six rated at 550 horsepower and 479 pound-feet of torque. The engine will spin the four wheels — that's a significant change, as the original GranCabrio was rear-wheel-drive — via an eight-speed automatic transmission. Alternatively, the electric Folgore model will use three motors rated at a combined 751 horsepower and 996 pound-feet of torque. That system is built around an 800-volt electrical system and linked to a 92.5-kilowatt-hour lithium-ion battery pack. "We're going to let buyers decide [whether they prefer the V6 or the EV]; we can scale production up or down depending on demand. We don't want to influence our customers' choice," William Peffer, the head of Maserati's North American division, told Autoblog. Additional details about the 2024 Maserati GranCabrio will emerge in the weeks leading up to its launch, which is scheduled for early 2023.