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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati MC20 Icona and Leggenda special editions channel the MC12

Maserati is celebrating 20 years since the introduction of its legendary MC12 launched and took to the circuit with a couple of special edition MC20 supercars. Named the MC20 Icona and MC20 Leggenda, each takes after a specific look originally applied to MC12s. The MC20 Icona uses the MC12 Stradale’s best-known look with the white and blue two-tone on the exterior. Maserati says it consists of Bianco Audace Matte and Blu Stradale on this MC20. YouÂ’ll also notice the Maserati Fuoriserie logo in Bianco Audace on the side of the car and the Italian flag just behind the front wheels, reminiscent of where it sits on the MC12. Maserati matched the wheel finish of the MC12 with a silver look on the MC20, and the blue-painted calipers really pop behind said wheels. As for the interior, Maserati equips both cars with the optional lightweight four-way racing seats. The Icona specifically enjoys a black and blue two-tone interior colorway with “Icona” embroidered onto the headrests. As for the Leggenda (directly above), this MC20 takes after the Vitaphone Racing teamÂ’s livery for its MC12 GT1 race car. ItÂ’s finished in Nero Essenza and Digital Mint Matte. Interestingly, Maserati throws a splash of yellow at the Leggenda with yellow trident logos on the doors, grille and C-pillars. The trident wheels are then done in Nero Lucido with Digital Mint accents, and the calipers are painted in black to complete the package. Inside, you get a black and silver two-tone interior with “Leggenda” embroidered on the headrests. Maserati is only making 20 of each special edition model, called out by “UNA DI 20” on a badge in the engine bay. All of them are specÂ’d with a number of options such as the carbon fiber interior package, electronic limited-slip differential, nose lift, carbon fiber engine cover, Sonus Faber sound system, blind-spot monitoring and premium carpets. Related video:

Maserati likely delays Alfieri, new GranTurismo coming first

The Maserati Alfieri won't be the next vehicle from the Trident-badged brand to hit the market after the Levante crossover. Instead, replacements for the GranTurismo and GranCabrio will arrive first. For now, Maserati CEO Harald Wester won't even speculate about when the production Alfieri will debut. At the Geneva Motor Show, Motoring tried to pin Wester down about the Alfieri's future, but he wasn't in the mood to talk about the 2+2 sports car. The boss said he didn't know if the model was still on schedule and gave a terse "no comment" response about a possible launch next year. He did confirm Maserati's upcoming product slate, though. "The next one will be substitution of GranTursimo, GranCabrio by successors. We already had discussion about Alfieri and I don't want to go into details," Wester told Motoring. A report late last year claimed Maserati had delayed the Alfieri due to the weakening market in China. As opposed to launching the niche sports car there, FCA, parent company of both Maserati and Alfa Romeo, allegedly refocused its plans on updating the Alfa Romeo Mito and Giulietta, which are more popular in Europe. Maserati debuted the Alfieri as a concept at the 2014 Geneva Motor Show, and FCA's five-year plan that year slated a production version for 2016 and a convertible variant for 2017. A selection of V6 engines with 410-, 450-, and 520-horsepower outputs would hook up to the rear or all four wheels, depending on the model. The Italian company also scheduled a new GranTurismo with at least 560 hp to launch in 2018. Maserati's desire to reach an annual volume of 75,000 vehicles by 2018 also looks in doubt. The company's original figure assumes launching the Levante on time, Wester told Motoring. Because of the luxury crossover's delay, the company now expects to reach 50,000 units a year by 2017. Related Video: