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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

The new Lotus Evora GT430 Sport is quicker with an automatic

Few automakers exploit platform variants as much as lotus. The company has four models, one of which is essentially a hardtop version of another. The Lotus Evora 400 sits atop the range, and since its debut last year we've seen the Evora 410, Evora 410 GP Edition and the Evora GT430. Today, the British automaker announced the Evora GT430 Sport, essentially a less hardcore but nearly as capable version of the GT430. The two biggest differences are the non-limited availability and the available six-speed automatic transmission. All 60 examples of the GT430 were only available with a manual. Both cars use the same 3.5-liter V6 topped with an Edelbrock supercharger that's good for 430 horsepower. Manual models make 325 lb-ft of torque, while automatic-equipped cars make 332 lb-ft. Despite a 24-pound penalty, the GT430 Sport automatic hits 60 mph in 3.6 seconds, a tenth quicker than the manual. While gearing in the automatic limits top speed to 170 mph, manual models can reach 196 mph. That makes this the fastest road-going Lotus ever. No matter which one you choose, the GT430 comes with Ohlins TTX two-way adjustable dampers, slotted and ventilated brake discs with AP Racing four-piston calipers, a Torsen-type limited slip differential and an adjustable traction control system. The front and rear bumpers, front access panel, roof panel, rear quarter panels and one-piece louvered tailgate and spoiler are all made of carbon fiber. The non-Sport GT430 adds a carbon fiber front splitter, rear wing, louvered wheel arches and a wider set of wheels and tires. The carbon fiber theme continues inside. The seats, door sills and parts of the instrument cluster are all made of the lightweight material. Most of the rest of the interior is trimmed in leather and black Alcantara. At $136,000, the new GT430 Sport undercuts the limited-run model by about $11,000. There's no word on if the car will make it here to the U.S. Hopefully Lotus' new parent company will keep the ball rolling. Related Video:

Maserati's sub-Quattroporte sedan spotted testing

The spy photogs at CarPix have caught the upcoming small sedan from Maserati to slot under the Quattroporte, rumored to be dubbed Levante, out testing. The spy shots frankly don't tell us much more than that, since the mule is wrapped in an ill-fitting Quattroporte body giving away little more than a shorter wheelbase and smaller brakes.
The Levante, if that's what it's called, will be Maserati's entry into the luxury mid-sized sedan segment to compete with the Mercedes-Benz E-Class, Audi A6 and BMW 5 Series. Said to arrive late next year, it will have its luxury ducks in a row, supposedly offering a twin-turbo V6, a V8 and a 300-horsepower diesel with 500 pound-feet of torque.
Questions about engines and their provenance remain; the next Quattroporte is getting a Ferrari-sourced supercharged V6 and turbocharged V8, but it is wondered if the Levante's V6 might come from the other side of the Fiat stable, namely Chrysler. No matter where the motors come from, though, they'll be run through an eight-speed ZF automatic transmission.