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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati GranTurismo Folgore EV shows its shapely sheetmetal

The electric version of the next-generation Maserati GranTurismo is racing towards production. After releasing preliminary specifications, the Italian brand published a batch of photos that show the elegant-looking coupe prowling the streets of Rome, Italy, with very little camouflage. Maserati will lump its upcoming electric models under the Folgore name, a word which means "lightning" in Italian. Its photos suggest that the next GranTurismo will continue to feature the proportions that characterized the original model; the hood is long, the roof line is almost fastback-like, and the trunk is relatively short. These are the styling cues that we expect from a luxury car pelted in the GT segment. Up front, the coupe falls in line with the design language inaugurated by the MC20 and recently seen on the Grecale. The grille is wide and positioned low on the fascia, while the swept-back headlights are mounted higher. We haven't seen the GranTurismo's rear end yet. As we previously reported, Maserati announced that the GranTurismo Folgore will offer over 1,200 horsepower from three electric motors. Figures like the coupe's zero-to-60-mph time and top speed haven't been revealed, but that's a number that should unlock seriously quick acceleration. And, Maserati is committed to letting customers choose whether to go electric. Buyers not interested in getting an EV will have at least one V6-powered version of the GranTurismo to choose from, though here again official details aren't available yet. More details about the Maserati GranTurismo Folgore should emerge in the coming months, and the coupe's unveiling is scheduled for 2023. Looking ahead, the Folgore range will grow with an electric version of the Grecale and replacements for the Quattroporte and the Levante, among other models. On the V6-powered side of the line-up, the mid-engined MC20 will spawn a convertible in the near future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.