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330-horsepower Ghibli Hybrid is Maserati's first electrified model

Maserati kicked off its electrification campaign by releasing a hybrid version of the Ghibli, its entry-level model. The sedan gains a mild hybrid system, subtle visual tweaks, and many technology upgrades inside. Unveiled online, the brand's first production-bound electrified car features a gasoline-electric powertrain built around a turbocharged, 2.0-liter four-cylinder engine. It works jointly with a 48-volt belt-driven starter-generator and what the company calls an e-booster that's essentially an electric supercharger. The system's total output checks in at 330 horsepower at 5,750 rpm and 332 pound-feet of torque at 4,000 rpm, and it channels its power to the rear wheels via an eight-speed automatic transmission and a limited-slip differential. Maserati quotes a 5.7-second sprint from zero to 62 mph, and a 159-mph top speed. While fuel economy figures are still being finalized, preliminary estimates peg the Hybrid's fuel consumption at about 27.6 mpg in a combined cycle, a figure which — if accurate — makes it less efficient than the 31.3-mpg diesel model it will replace. Adopting 48-volt technology was the best way to electrify the Ghibli, according to the brand. "We thought about a plug-in option for the Ghibli, but when you put a lot of batteries — and a lot of other stuff — into the car, it adds weight and it's going to jeopardize the performance and the fun-to-drive quotient that is key for Maserati. I'm not saying this to diminish the good points of the plug-in hybrid technology, but it's not the best solution here," Francesco Tonon, Maserati's head of global product planning and marketing, told Autoblog. Tonon pointed out making the Ghibli a hybrid wasn't an excuse to make it dull; it still needed to drive and sound like a Maserati. It's 176 pounds lighter than the diesel-burning model, and it offers better weight distribution because there is a lighter engine under the hood and some of the hybrid components are installed in the back. As for the sound, Tonon proudly explained his team gave the Ghibli a unique exhaust note worthy of the storied trident emblem without resorting to an amplifier, by tweaking the system and adopting resonators. Subtle design changes set the Hybrid model apart from the non-electrified Ghibli.

New Maserati Quattroporte revealed before Detroit debut

Well that didn't take long at all. Although we just saw spy shots of the new Maserati Quattroporte last week, Maserati has now taken the wraps off its redesigned sedan ahead of a confirmed Detroit Auto Show debut. Although no official details for the car were released just yet, we can infer quite a few changes just from the images. Celebrating 50 years of the Quattroporte, Maserati is referring to this new car as a 2013 model, but it will arrive next year for the 2014 model year in the US.
The overall exterior styling of the new Quattroporte hasn't evolved too far away from the current car. There is still the sloping hood, vented fenders and shapely body lines, but it also gets a much sleeker roofline and more steeply raked front glass. It also appears that the rear wheels no longer cut into the rear doors, suggesting a longer wheelbase. The biggest change made to the car's styling is found in the rear of the car where horizontal taillights and exhaust tip design now gives it a strong Mercedes-Benz E63 AMG vibe. Inside, the four-passenger sedan now gets a more stylish two-tier instrument panel, a larger touch-screen display on the center stack and what looks to be equally sized monitors for the rear-seat entertainment system.
Under the hood, we can definitely tell that the Quattroporte still uses a V8, but aside from the press release calling it an "all-new next generation powertrain," we don't have any real details of what powers the car. Or do we? The rear 3/4 image of the new design shows a license plate number of "QP 530 HP" possibly suggesting the engine's output has been raised to 530 horsepower up from the current 425. We are also expecting a supercharged V6 at some point down the line with an output of around 420 hp, and it is likely that both engines will be paired to eight-speed automatic transmissions.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.