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2023 Maserati MC20 Cielo First Drive Review: Fine-tuned from the top down

CATANIA, Sicily — “We wanted to give the Cielo the same behavior and character as the MC20 but with the sharp edges made a little smoother,” explained Federico Landini, the man in charge of the MC20Â’s development. Cielo is the name Maserati chose for the convertible MC20 — it means “sky” in Italian and sounds less generic than Spider, Spyder or another arachnid-inspired label. This new version of MaseratiÂ’s first supercar in over a decade slots in the range as a softer, more touring-oriented alternative to the coupe. While the two MC20s look a lot alike, Maserati ensured the Cielo has its own personality. Same heart, different bones Like the MC20 coupe, the Cielo is powered by MaseratiÂ’s excellent 3.0-liter Nettuno V6 engine, which is twin-turbocharged to develop 621 horsepower at 7,500 rpm and 538 pound-feet of torque from 3,000 to 5,500 rpm. While 600+ horsepower is par for the course in this segment, achieving that number with six cylinders is rather unusual. The engine develops 207 horsepower per liter of displacement. If every engine offered this level of power density, weÂ’d have a 414-horsepower Volkswagen Golf GTI to play with. This engine also powers variants of the Grecale SUV, though the MC20 models use a dry-sump lubrication system. Landini told me Maserati felt confident sending a V6 into a ring dominated by rivals with eight or more cylinders because it fitted the engine with both direct and indirect fuel injection systems. This innovative technology — which traces its roots to Formula One racing — adds pre-chambers inside the cylinder head and a second set of spark plugs to the 90-degree V6 to provide a 100-horsepower boost. Mid-mounted, the Nettuno spins the CieloÂ’s rear wheels via an eight-speed automatic transmission linked to a pair of steering-wheel-mounted shift paddles. Maserati quotes a 0-62-mph time of a little under 3 seconds and a top speed of approximately 199 mph, so the coupe is slightly quicker and faster. Giving up two or three tenths of a second to highway speeds and forfeiting a few miles per hour at the top end is a fair trade for unlimited headroom. Going topless also makes the Cielo about 143 pounds heavier than the coupe: it tips the scale at roughly 3,400 pounds, which remains reasonably light.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati makes 328-foot-long trident with 80 Grecale test mules

Maserati delayed the launch of the Grecale, its long-awaited second SUV, from November 2021 to the spring of 2022, but that doesn't mean the test mules and the engineers tasked with driving them are taking a sabbatical. The company is still testing prototypes all over the world, and it brought 80 pre-production models fully draped in camouflage to a test track in Modena, Italy, to create a giant trident emblem. Over 250 development models are racking up miles in Italy, Finland, the United Arab Emirates, China, Japan and the United States, according to the Italian firm. About a third of them gathered near the company's home town to form the 328-foot trident. It's a stunt that allowed Maserati to release a handful of cool images, but it teaches us little about the Levante's baby brother, which will be aimed at the Porsche Macan. Luckily, Maserati also released a couple of images that show four prototypes parked in front of the Milan Cathedral. We can tell that the Grecale borrows a handful of styling cues from the MC20; it's not simply a scaled-down Levante. Its headlights are oval and nearly vertical (the Levante's are thin and almost horizontal) and its grille looks wider and thinner. Earlier spy shots suggest that the Grecale wears a roofline that leans more towards sport than utility; it's not a utilitarian people-hauler with the proportions of a school bus. Unverified reports claim that Maserati will build the Grecale on an evolution of the Giorgio platform that underpins Alfa Romeo's Stelvio and Giulia models. If that's accurate, rear-wheel drive will likely come standard (at least in some markets) and all-wheel drive will be offered at an extra cost. We're guessing that four- and six-cylinder engines will be available, though full specifications haven't been published yet, and Maserati previously confirmed that a high-performance version worthy of the Trofeo emblem will join the range at some point.  More details about the Maserati Grecale will emerge in the coming months.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.