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Check out the Maserati Levante's not-finished interior

Maserati continues to develop the Levante luxury crossover years after previewing it as the Kubang concept, but new spy shots give us the best look yet at the interior of this long-awaited CUV. Our spies think we could finally see the production version as soon as the Geneva Motor Show in March. Look past the giant computer screen, keyboard, and rat's nest of wires to get an idea of what Maserati has in store for the Levante's wealthy occupants. The company fits the luxury crossover with thickly bolstered leather seats to hold front passengers tight, and the driver grips a three-spoke steering wheel. A piece of cloth partially covers the infotainment system, but its position echoes the one on the Ghibli. A wood-trimmed center console features several buttons, including a large control dial. This Levante's exterior camouflage and cladding hide a lot, but it's clear that the design sticks fairly close to last year's patent drawings. The big hump on the roof also can't hide the coupe-like arch that leads to the rear hatch. Maserati's crossover uses a tweaked version of the platform from the Ghibli and Quattroporte and likely shares their turbocharged V6 and V8 engines, too. The Italian company has high hopes that the Levante's mix of luxury and performance appeals to customers in the booming CUV segment because a success could turn around the brand's flagging sales. However, the vehicle needs to compete in a rapidly crowding market of high-priced entries that would soon include models like the Bentley Benayga, Lamborghini Urus, and Aston Martin DBX. Related Video:

Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

2017 Maserati Levante wraps Italian style around an SUV

Maserati has a glittering history that dates to 1914. It's based on gorgeous sports cars, decadent sedans, and a rich motorsports heritage. Now comes a new chapter: the first Maserati sport-utility vehicle. Called the Levante, it will debut next month at the Geneva Motor Show and launch in Europe in the spring. The rollout will continue around the world throughout 2016. Maserati says the Levante will have gasoline and diesel engines, though it didn't specify what's under the hood for US-bound models. It will be assembled in Turin, and the company says the first units are already in production. Details are slim as far as the rest of the specs, but Maserati says the Levante will have an eight-speed automatic transmission and all-wheel drive capability. We also hear that serious off-road performance is one of the Levante's capabilities. The Levante carries many of the brand's styling cues, and the grille, curvy fenders, headlight shape, and vents will fit in with the rest of the brand's products, like the Ghibli and Quattroporte. Maserati joins Bentley, Rolls-Royce, Lamborghini, Porsche, and other traditional sporting brands that have added SUVs to their portfolios in an effort to remain relevant and capitalize on new revenue streams. Related Video: Featured Gallery Maserati Levante Geneva Motor Show Maserati