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Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2020 Maserati Quattroporte S Q4 Driveway Test | Are you louder than a Dodge Challenger?

The 2020 Maserati Quattroporte is an Italian luxury sedan that comes in several flavors. Recently, we've had a couple pass through the Autoblog short-term loaner fleet, and I decided to take the opportunity to record an exhaust clip and see whether it's louder than my 2013 Dodge Challenger SRT8 392.  You thought we were done with this, didn't you? Hah.  The Maserati is a bit of an odd duck. Like the Alfa Romeo Giulia Quadrifoglio, which kicked off this series, it's an Italian sedan powered by a turbocharged V6 producing a respectable 430 horsepower. Unlike the four-cheese, the Quattroporte in our garage was not its high-performance variant. In fact, if it were, it would have a V8, as all things should. I'm kidding. Or am I? Sadly, the V6 probably holds the S Q4 back in this particular "test," which resulted in a reading of 78.2 decibels. That's far short of my Challenger, which checked in at 85.7 dB and remains our reining champion ... for now.  The Quattroporte is in reasonably decent company, though, thanks to the Porsche Cayenne S Coupe, which produced a similar result. Yeah, that's an SUV, but this is a luxury car, right? So the missions are similar. Heck, they even make about the same power.  These tests are only vaguely scientific, and I conduct them using a free Android OS sound-measuring app and the mostly enclosed space of my personal garage. For those who are unfamiliar with my methodology (and again, I use that term somewhat loosely), you can refer back to my previous tests with the Alfa or the Cayenne S Coupe for more details.  Or, just click the pretty links to hear engines go burble-burble; it's entirely up to you.  Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.