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Maserati showcasing opulent Levante options in New York

Fiat Chrysler CEO Mike Manley said last year that it was a mistake to pair Maserati with Alfa Romeo because it suggested Maserati was a mass-market brand. Now on its own, this year the house of the trident begins to unfurl its luxury wings. The Ghibli, Quattroporte, and GranTurismo Convertible will be on hand, but focus rests on the Levante SUV for the New York Auto Show. Maserati plans North American debuts of its One of One Customization Program and the brand-exclusive Pelletessuta interior designed by Ermenegildo Zegna. One of One ushers Maserati buyers into the same realm of possibilities that BMW's Individual or Porsche Exclusiv does for those German brands, the standard over the gateway reading, "Anything is Possible." Up to now, the GranTurismo - the carmaker's second-oldest offering - has offered the greatest range of customization. Yet those stock choices in hue and finish pale when compared to One of One's "thousands of interior and exterior options" wrought by "Italian artisanal craftsmanship." As Maserati did in Geneva when debuting the program, a celebrity will visit the New York show stand to take delivery of "their never seen before" One of One Levante GTS. The general population gets the keys to the One of One program "in the near future." The other show car will be a bronze Zegna Levante S Q4 GranSport with the new Pelletessuta woven Nappa leather interior. Said to be a lightweight material created by the Italian fashion house, both durable and comfortable, Pelletessuta will only be available in Maseratis. The carmaker seems to have done us a disservice by posting photos of the material in black, or perhaps they're trying to lure us to the show to see it for ourselves. The new leather won't be available in North America until spring of 2020, so if your mind had already begun considering a calico-cat-matched One of One interior in a Gattara-colored Ghibli, it's going to be a minute.

Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati GranTurismo EV reappears in spy photos

Maserati made it clear that it was working on a new electric sports car last year, and that it would be a successor to the GranTurismo sports coupe. The car has reappeared in these spy photos, and they give us a better look at the car than the official teaser images. The camouflage also appears to feature an additional name. Let's first talk about the name. In addition to the regular Maserati name, the camouflage now has another word: "Folgore." Translated from Italian, it means "lightning" or "thunderbolt." Maserati brought up this name a couple years ago when it started talking about its future electric vehicles, and it first referenced an electric version of the MC20 mid-engine sports car. So this confirms this prototype is electric, and that it will probably be known as the GranTurismo Folgore. As for the looks, the Folgore actually looks a whole lot like the internal-combustion car it will replace. That's no bad thing, though, since the old coupe is still a looker. The front fascia has the most obvious changes with a grille that's more of a simple oval shape, still bearing a large Maserati trident. The headlights are more vertical now, which helps tie it to the MC20. Looking at the rest of the car, the proportions are still very classic with a long nose and short deck, despite not needing that front-end space for an engine. The fenders are still voluptuous, and the rear lights are similarly shaped to the old car, though much slimmer. We're expecting to see the GranTurismo Folgore revealed this year, which is slightly later than Maserati initially planned. The MC20 Folgore powertrain previewed a couple years ago featured three electric motors, one at the front and two at the rear, and it would likely be carried over to the GranTurismo. Power was estimated at more than the combustion MC20's 620 horsepower. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.