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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

These are the cars being discontinued for 2024 and beyond

While we get new and updated car models every year, its inevitable that we'll need to say goodbye to some nameplates as well. This time around, it feels like we have confirmation or reports of an unusually large number of vehicles being discontinued in 2024 and the coming years.  We shouldn't be surprised. A large number of automakers are approaching their various target dates for electrification of their fleets. As such, some beloved internal combustion cars are going away, sometimes with appropriate fanfare like special editions. Others are slinking away quietly, killed by slowing sales and changing consumer trends. Of course, the end of production doesn't necessarily mean permanent death. Some of these models could be resurrected in later years ... and probably as an EV. With that in mind, here are the vehicles that are being discontinued in 2024 and beyond.   Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio Alfa Romeo ended the production of its combustion-only Quadrifoglio models in April 2024 as the Italian automaker moves toward an electrified future. This isn't the end of the Quadrifoglio entirely, though, with Larry Dominique, Alfa Romeo senior vice president and head of North America, writing, "I look forward to presenting the next chapter in the four-leaf clover’s journey."   Chevrolet Camaro GM is ending production of the Chevy Camaro after 2024, but is sending it off in style with a CollectorÂ’s Edition. WouldnÂ’t it be cool, though, if Chevy brought it back as an EV?   Chevrolet Malibu Rumors of its demise have been around for a while, but now itÂ’s official. GM will end production of the Chevy Malibu in November of 2024. The assembly line in Kansas will be retooled to build the replacement for the Chevy Bolt.   Dodge Durango The three-row Durango is slated to be replaced by the Stealth nameplate after 2024. The Durango name could make a comeback later, according to rumors, on a body-on frame SUV based on the Jeep WagoneerÂ’s platform.   Ford Edge This is the last year for the Edge in the U.S., with the final unit rolling off the assembly line in April. On sale since 2007, the Edge topped 100,000 sales in all but three full years of production.   Ford Escape Newly refreshed for the 2023 model year, FordÂ’s popular Escape compact SUV is reportedly taking its leave in 2025 in order to usher in — you guessed it — an EV in its place.

Maserati adding two more high-performance Trofeo models to the lineup

Two years ago, Maserati introduced its first high-performance Trofeo trim level to the 2019 Levante crossover. With its 590-horsepower twin-turbo V8, it became the most powerful Maserati in the lineup. It seems it will have company soon, as Maserati teased on Twitter the addition of Ghibli and Quattroporte Trofeo sedans. Besides announcing the new models, the company released a single teaser image and a reveal date. We can infer some things based on the existing Levante Trofeo, though. The Quattroporte Trofeo will undoubtedly get the same 590-horsepower V8, since it already has a low-output 523-horsepower version of the engine. The Ghibli could possibly get the V8, too, since it shares its basic underpinnings with the other two cars. Having a 590-horsepower compact sports sedan would be quite the feather in Maserati's cap, since it would outgun everything else in the segment. That being said, even lower-output versions of the V8 in the Ghibli would be exciting. These Trofeo models will also let the world know they're the fastest versions of their respective nameplates. The Levante Trofeo features the most aggressive bodywork of any Levante, and that will surely translate to the sedans. Hopefully Maserati will also see fit to provide the Trofeo sedans with upgraded suspension and brakes to handle the extra power. We should have most of the details soon. The reveal date for these high-speed Maseratis is August 10. Related Video: