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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati surprises Manhattan with Centennial edition GranTurismo

The GranTurismo may be getting a little long in the proverbial tooth, but it hasn't quite been a century just yet. It has, however, been a hundred years since Maserati was originally founded, and to celebrate that milestone, the Modenese automaker has rolled in to the New York Auto Show this year with a pair of special editions. Available in either coupe or convertible form, the MC Centennial Editions arrived as a surprise just as the Alfieri concept was a month ago in Geneva, albeit somewhat less revolutionary.
The special editions are differentiated from any other by their paint scheme, special wheels, revamped interior and special badging throughout. Magma red and Inchiostro blue - the colors of the city of Bologna where the company was founded a century ago - are new to the Maserati catalog, and come with a choice of wheel options with special logos at the center. The interior color is specified to complement the exterior with red, white or blue trim and carbon-fiber accents.
Power comes from the same 4.7-liter V8 as the GranTurismo MC Stradale or GranCabrio Sport, driving 454 horsepower to the rear wheels through a six-speed automatic transmission. That's said to be enough to propel either coupe or convertible to a top speed of 185 miles per hour, and comes coupled with Brembo brakes and MC sport suspension. Deliveries commence in July, but you can scope it out here in the gallery of live images from the show floor above, the galleries of stock images below and the press release below that.

Limited woven-leather Maserati Quattroporte and Levante headed to Monterey

At the New York Auto Show, Maserati unveiled two luxury novelties. One was the carmaker's new One of One customization program with the tagline, "Anything is possible." The other was the new Pelletessuta woven leather interior developed in conjunction with Italian fashion house Ermenegildo Zegna. Calling it a first for the automotive industry, Maserati will offer the lightweight Napa fabric in 100 special-edition vehicles coming to North America next year. During Monterey Car Week, customers will get the opportunity to order one of the 50 custom editions of the 2020 model year Quattroporte S Q4 GranLusso, and 50 custom editions of the Levante S GranSport. It should be known that the standard GranLusso trim of the Quattroporte comes with a silk and leather interior by Zegna, so the Pelletessuta version is a cut above. The sedan wears custom Blu Sofisticato metallic paint over a dark brown Pelletessuta interior. The brake calipers are also dressed in blue, and a Zegna Edition badge adorns the cabin. Maserati hasn't mentioned pricing, but the regular sedan starts at $122,775, so that's there to start adding a premium. The Levante gets an exclusive Bronzo tri-coat outside over a Black Pelletessuta leather interior with custom Radica wood trim. Instead of the usual 20-inch wheels on, the limited edition gets 21-inch Helios rims hiding black brake calipers. The standard SUV starts at $94,475, we wouldn't be surprised if one of these 50 examples surpassed six figures before options. The Italian camaker says these configurations will not go on sale again.