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Marchionne: Maserati to ‘switch all of its portfolio to electrification’  

After 2019, all Maseratis will be electrified, according to FCA CEO Sergio Marchionne. It's part of a larger electrification strategy from FCA as a whole, which intends to have half of its fleet electrified by the end of its five-year plan through 2022, Marchionne said. On an earnings call last week, he said: I'll give you a couple of broad sort of indications of where we are today in terms of the delineation of the post 2018 FCA. The first one and I've mentioned this in passing and other occasions about the fact that there's nothing that will prevent an OEM from engaging in the type of development work that Tesla has done so far. We have been – as you well know, we have been reluctant to embrace that avenue until we saw a clear – a path forward. I think we're now in a position to acknowledge at least one of our brands and in particular Maserati will, when it completes the development of its next two models effectively switch all of its portfolio to electrification. It's especially significant because of FCA's feet-dragging when it comes to offering hybrid and electric vehicles. As it currently stands, Fiat offers the 500e ­– of which Sergio Marchionne has said "I hope you don't buy it" because the company loses money on them — and Chrysler offers the Pacifica Hybrid minivan, which experienced significant launch delays. While diesel is an important part of the emissions strategy for 2020 standards in Europe, Marchionne said he thinks the current situation leaves diesel in a "weaker state" as a solution. Hence the electrification push. He said, "I think what has really made the issue absolutely mandatory now is the fate of diesel and the fact that it's actually the inclusion of, especially in Europe, of some type of electrification on gas engines is inevitable." In the short term, at least, it will put pressure on prices. Though Marchionne said he's "encouraged" by the direction of battery costs, he said, "I still think that there's going to be a huge increase in prices in 2021, 2022. If effectively the electrification becomes as widespread as people expect, there has to be a shift in pricing." He also says that FCA has no intention of making its own batteries. "Given the level of knowledge and depth of that knowledge that sits with other people in the industry, what right do I have to enter that space? None." We already know what the first two plug-in vehicles from Maserati will likely be. The company plans to launch an all-electric Alfieri in 2020.

2022 Maserati Levante Trofeo Road Test | Paint the town red

AUBURN HILLS, Mich. -- It’s a transitional moment for Maserati and many of its contemporaries. WeÂ’re on the precipice of an electric future that is taking shape but not yet reality. Until that day comes, weÂ’re taking our final laps in things like the 580-horsepower Levante Trofeo. Dripping in attitude, sharp design and packing an engine that sounds ready for Imola, this Levante recalls everything Maserati has done well over its 108-year history, which predates Ferrari by three decades. Except for the sport utility body style, this vehicle could have been built by Maserati in almost any era. In 2022, however, itÂ’s not a template. Maserati will replace the Ferrari-built V8, like the one under the hood of my test vehicle, with its in-house Nettuno V6, a 600-hp twin-turbo engine that is MaseratiÂ’s biggest engine project in decades. Ultimately the brand will go all-electric. In the here and now, the Levante Trofeo is an attention-getting vehicle. Even more awe-inducing than the engine, the $17,000 Rosso Magma paint looks like it should come with a parole officer. It's available through the Fuoriserie Corse customization program and is by far the most expensive option on this 2022 Levante Trofeo, which stickers for $173,550. It almost appears iridescent in some lighting. Other add-ons include carbon-fiber paddle shifters ($450), painted 22-inch staggered wheels ($400) and gloss black brake calipers ($500). Being the Trofeo trim, itÂ’s already loaded with the best features from the Modena and GT variants.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is our first taste of the Levante since Maserati reshuffled the trim lineup for 2021. It wears the updated Maserati emblem and Trident, and Trofeo is spelled out in a script that has a vaguely 1980s vibe. Otherwise, this is the Levante weÂ’ve known for several years. It arrived on a bright and unusually cold spring morning, the booming bass of the exhaust note reverberating through my neighborhood. From the back, it cuts a bit of a Porsche silhouette, but up front the shark teeth grille leaves no doubt this is of Italian origin, specifically Maserati. It recalls things like the Alfieri concept, Tipo 60 Birdcage, and for a deep cut, the 1950s A6GCS racer. While the design up front borders on ostentatious, things are more measured in the back, where the roof slopes gently into the curvaceous fenders. Maserati also gets the details right.

Little Red Racing Car Kickstarter project a father/son affair [w/video]

Tales of fathers and sons, whether told for adults or for children, never go out of style. It's appropriate then that The Little Red Racing Car, a story about a father and son finding and restoring a 1955 Maserati 300S, is such a stylish piece of work.
Author Dwight Knowlton first started working on The Little Red Racing Car when, after his son was born, he "went looking for the perfect Father/Son/Car book" and couldn't find one. Knowlton's artwork in has been influenced heavily by vintage automotive advertising and Grand Prix posters, and has a very clean, art deco vibe as a result.
Of course, TLRRC is still just a work in progress. Knowlton is hoping the Kickstarter community will help to get the ball rolling, and raise $25,000 to the book printed and distributed. The author even has a stretch goal to have the whole shebang made into and animated film - we love big dreams. Follow on below to hear Knowlton's pitch in his own words, or jump over to his Kickstarter page to look further or buy-in.