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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati Pelletessuta models bring their Italian fashion to the U.S.

Maserati's partnered with Italian fashion house Emenegildo Zegna for seven years, going back to the Maserati Quattroporte Ermenegildo Zegna Limited Edition Concept worked up as part of Maserati's centennary celebrations in 2014. At last year's New York Auto Show, the pair debuted the results of another collaboration, the new Pelletessuta woven leather interior. Working with hide as it would with yarn, Zegna wove thin strips of lightweight Napa fabric for 100 special edition vehicles that the Italian automaker pledged for the U.S. market and said it would never build again. After previews during Monterey Car Week in August, the 100 limited edition models have finally reached U.S. dealerships. Until they're sold out, the two models will stand here as the carmaker's fullest expression of Italian prowess. Meanwhile, in Italy, Maserati made a gesture towards its compatriots and its country by lighting the towers at its Modena headquarters in the three hues of il Tricolore, the Italian flag. There are 50 examples of the 2020 Quattroporte S Q4 GranLusso, which already comes with a Luxury Zegna Package interior compared to the entry-level Quattroporte. Each special model wears a custom Blu Sofisticato metallic paint with blue brake calipers. Inside, dark brown Pelletessuta interior includes sport seats for the front passengers and a Zegna badge to highlight the work. It's joined by 50 examples of the 2020 Levante S GranSport dressed in Bronzo Tri-Coat and 21-inch polished Helios rims, those wheels an inch larger than the standard units. The Levante interior gets tailored in black Pelletessuta fabric, accented with custom Radica wood trim — radica being a kind of veneer or parquet with a history in Italian luxury. The news about U.S. arrival didn't come with prices, though, so the interested will need to make the call to a dealer for information. Since the Quattroporte S Q4 GranLusso starts at $114,485 after destination and the Levante S GranSport at $91,985, those are good baselines to add to the required premiums for exclusive upgrades and low volume. Related Video: