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2017 Maserati Levante First Drive

You can argue all you want about whether or not certain companies should build crossovers. That's what the comments section is for. We'd argue that Maserati should have done it a long time ago, having shown its first crossover concept back in 2011 and only delivering on it now. Porsche blazed that trail with the Cayenne and others have followed suit since, racking up big sales. It's a little odd, then, that after waiting so long to get in the game, the Levante came together in just 22 months. Blame nationalism. The original plan was for the Levante to be based on and built in Detroit alongside the Jeep Grand Cherokee. That changed when Sergio Marchionne decided, in his dictatorial way, that all Maseratis and Alfa Romeos would be designed, engineered, and manufactured in Italy. So the team hit reset, borrowed the Ghibli platform, and went about creating a not-quite-a-crossover, taller-than-a-wagon hatchback with air suspension. Just shy of two years later, we're driving the Levante. In Italy, naturally. The dimensions and stance are what set the Levante apart from the abundance of luxury performance crossovers and emphasize its Italianness. It's longer, wider, and lower than a Porsche Cayenne or the Grand Cherokee it was nearly spawned from. The hood looks impossibly long in person because it is really long. The front end takes inspiration from the Alfieri concept, and there's a refreshing lack of mesh or filler between the grille's thin vertical slats. It can stand to be so open because there is a set of active grille shutters just behind to manage airflow. What would be usable cargo space on a blockier crossover is sacrificed by a rakish hatch, which looks pretty and we're told routes air in a particularly aerodynamic-friendly fashion. Instead of building the boxy version first, Maserati took the gamble and went straight to the fashionable coupe-ish shape. That foresight paid off, as it seems the coupe-like SUV trend is here to stay. For all the scrambling that must have gone on to produce this new model so quickly, it doesn't present like a rush job. Sure, most of the engineering was already done for the Ghibli and Quattroporte, but the Levante actually feels like a more complete effort than those cars. The attention to detail is most felt in the cabin, where the latest corporate infotainment system has been neatly integrated into familiar surroundings.

Watch Maserati prep this Quattroporte for Geneva by hammering on its sheetmetal

There are untold amounts of primping and set up that goes on in the days leading up to an international auto show. Of course, there are exhibits to erect, lights to hang and scripts to rehearse. There are also cars to prep. Usually the latter involves little more than removing finger prints and dusting, but in the case of Maserati the day before the Geneva Motor Show press days, the process apparently includes banging on the sheetmetal of one of your prized showcars like a crazed woodpecker.
We're not sure what caused a surface irregularity in the door skin of this 2014 Quattroporte - perhaps shipping damage - but it was interesting (and mildly painful) to watch, and hear, a show prepper attempt to repair this six-figure sedan with what looks like a jeweler's hammer, high-intensity light and soft cloth.
That'll buff right out.

2021 Maserati updates: Android Automotive infotainment, enhanced driver assists, design tweaks

A new infotainment system with a larger touchscreen highlights the changes to the 2021 Maserati Ghibli and Quattroporte, while the Levante SUV makes do with a minor update to its existing system as well as styling tweaks. The major changes are concentrated on the interior. The Ghibli and Quattroporte ditch their former Uconnect-based infotainment systems for an all-new system using Android Automotive software, and screen size grows from 8.4 inches to 10.1 inches with higher resolution and a frameless design. A Maserati Connect app is available for smartphones and smartwatches and also works with Amazon Alexa and Google Assistant. The Levante retains its 8.4-inch unit but with improved resolution. The interiors of all three models also see an upgrade to the instrument cluster. The cluster's driver-information display gets enhanced resolution, while the gauges are redesigned for a more premium appearance. And the plastic covering over the instruments has been replaced with glass. The sedans and SUV also add a new Advanced Driving Assist. The semi-autonomous lane-centering feature works in conjunction with the adaptive cruise control. It's basically an evolution of the existing Highway Assist, the difference being its ability to work on more secondary roads rather than just major highways. Finally, all three models get new grille designs (available in chrome or black) and new taillights with what Maserati describes as a "boomerang" graphic, inspired by the 3200 GT coupe. Related video: