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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati MC20 gets the Mansory treatment and a 720-hp V6

German tuner Mansory has added the Maserati MC20 to its range of heavily-modified exotic cars. Called First Edition, the coupe receives a body kit made largely of carbon fiber to keep weight in check, a completely redesigned interior, and a generous 99-horsepower bump. Power comes from an evolution of the regular-production MC20's excellent Nettuno engine. The twin-turbocharged, 3.0-liter V6 develops 720 horsepower and 627 pound-feet of torque, up from 621 and 528, respectively, in the stock MC20. Mansory made several software changes and fitted a high-performance exhaust system developed in-house to achieve the increase. The mid-mounted V6 spins the rear wheels via an eight-speed automatic transmission. It sends the coupe from zero to 62 mph in 2.7 seconds and on to a 205-mph top speed. Odds are you can hear the First Edition coming before you see it, and once it comes into sight it's impossible to ignore. The tuner fitted a body kit that includes wider front air intakes, an aggressive-looking front splitter, vents integrated into the fenders, a new engine cover with a scoop that gives the V6 additional cooling air, a massive rear wing, and a wide air diffuser. Some of the carbon fiber parts are left unpainted to give the First Edition an even more striking design, while 21-inch front and 22-inch rear wheels add a finishing touch to the custom look. Inside, nearly every component and surface has been redesigned to some extent. The seats, dashboard, door panels, and even the footwells are lined with what Mansory calls "glove-soft" leather upholstery. Most of it is yellow, which was chosen to echo some of the exterior trim, but the tuner added white accents for contrast and Italian flag-colored stripes to both seats and the two massive shift paddles.  Mansory hasn't released pricing details but nothing suggests the MC20 First Edition is cheap; the standard car carries a base price of about $220,000. Looking ahead, the firm plans to release a full range of modified MC20s including at least one based on the Cielo convertible.