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Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

2023 Maserati Grecale Trofeo First Drive Review | Entry-level done right

RENO, Italy — Maserati is blowing with the SUV gales. Sedans remain an important part of its heritage, but they're no longer an important part of the new car market — especially not in the United States. Investing time and resources into filling sedan-sized gaps in the lineup would be like moving the deck chairs on a sinking cruise ship, so the Italian company is taking a different path to growth by expanding its SUV range. Named after a Mediterranean wind, the Grecale is positioned below the Levante and aimed directly at the Porsche Macan. It's not a supercar, but the Grecale is arguably the most important car that Maserati has ever released, one that could ultimately represent nearly half of its sales. I traveled to a town called Reno (not the place that Johnny Cash shot a man in) to get a feel for the smallest trident. First, let's dispel a myth: The Grecale is not merely a re-bodied Alfa Romeo Stelvio. Sure, both Italian people-movers are built on the Giorgio platform (which also underpins the Giulia and the latest Jeep Grand Cherokee), but several key changes were made in-house by Maserati. "We started with the Giorgio architecture, and we added the features that are typically found in upper segments: an air suspension system, for example," Federico De Medio, the company's head of vehicle validation, told me. "We were given the possibility to further improve this platform, and we were able to increase the wheelbase by (about 3 inches),"  He added that electronic tweaks were made as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The base Grecale GT consequently stretches 190.8 inches long, 76.7 inches wide, and 65.6 inches tall; the Modena and the Trofeo trim levels are 77.9 inches wide, while the latter measures 191.3 inches from bumper to bumper due to its specific body kit. Either way, the Grecale is relatively big for its segment: Porsche's Macan, its intended closest competitor, checks in at 184.3 inches long and is one of the smaller in the segment. The Grecale's weight ranges from 4,431 to 4,629 pounds. One look at the Grecale's front end shows what Maserati meant when it announced the MC20's exterior design would influence the rest of the range: the swept-back headlights are positioned above a wide grille with the trident emblem proudly positioned front and center. It's not a clone of the MC20, but the family resemblance is perceptible.

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video: