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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.

Maserati confirms the Grecale SUV will get a high-performance version

Maserati will parachute its second SUV, the Grecale, into territory controlled by the Porsche Macan. It hasn't unveiled the model yet, but it has already confirmed a fire-breathing high-performance variant is in the pipeline. "We will have a Trofeo version of [the Grecale], we will have a Modena version of that. We will have a GT version," revealed William Peffer, the CEO of Maserati's North American division, in an interview with The Drive. While he stopped short of revealing specifications, Maserati saves the Trofeo name for its quickest and most powerful models. As of writing, all of its cars with the exception of the MC20 are available in Trofeo tune. They're powered by a twin-turbocharged, 3.8-liter V8 engine — even the smaller Ghibli — and they gain a number of chassis tweaks as well as several model-specific styling cues. We expect the Grecale will get a similar treatment. One ingredient of the traditional Trofeo recipe that the Grecale might not be cooked with is the V8. It's an older engine, and we're not sure that an eight-cylinder fits in the engine bay. Rumors claim the model will ride on an evolution of the Giorgio platform that Alfa Romeo's Stelvio and Giulia are built on, so the top engine might be a V6. Maserati is nearly done fine-tuning the Grecale. It will unveil the model in November 2021, and sales will start in time for the 2022 model year. Additional details about the firm's next SUV will emerge in the coming months. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.