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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Is this designer sitting in Alfa Romeo's new SUV?

Well, well, well, what have we here? A picture of Lorenzo Ramaciotti, that's what. It was posted by Ralph Gilles on Instagram. But what's more interesting is what Ramaciotti is sitting in. And it appears to be a new crossover from Alfa Romeo. For those unfamiliar, Lorenzo Ramaciotti is one of the foremost designers in the Italian automotive industry. He served as head of Pininfarina until 2005, and in 2007 was named chief designer for the Fiat group. That's put him in charge of styling more Ferraris, Maseratis, Alfas, and others than we could name. But at nearly 68 years old, he's now preparing to retire, handing the reins to the design of everything that Fiat Chrysler Automobiles makes to his American counterpart Ralph Gilles. Gilles paid tribute to Ramaciotti with this photo and statement posted on Instagram. It shows the veteran designer sitting in the back of what looks to be an SUV. The thing is, though, that it doesn't look like any SUV or crossover we've seen to date. Judging from what we can see of the dashboard design – more angular and modern than rounded and retro – and given who's sitting in the back, we're likely looking at either an Alfa Romeo or a Maserati. Both are working on launching their first crossovers, but the similarity of the dashboard and center-stack design to that of the new Giulia suggests this is probably an Alfa. Whatever it is, it appears to have a rather tall but narrow tailgate, with a flat load floor extended by a fold-down rear bench. If Ramaciotti has done half the job with this crossover as he did with hits like the Ferrari 360 Modena or the Alfa 4C, we're sure it will be a stylish affair inside and out. We'll have to hold on to see how it pans out, but judging from the apparent level of completion of the product pictured, it shouldn't be long now. I have got to dedicate my year and this era of my career to one of my true Heroes, design Legend (& very soft spoken) Lorenzo Ramaciotti. Many of you may not have heard of him but have likely loved the cars he has had his hands in. Mr. Ramaciotti has had one of the most illustrious careers an automobile designer can have. Having led one of Italy's most famous design houses, #Pininfarina for 17 years and contributed there for an incredibly prolific 33 years. He came out of retirement in 2007 to lead Fiat design. In 2009 I met him as my colleague, global boss and most importantly a true mentor.

Little Red Racing Car Kickstarter project a father/son affair [w/video]

Tales of fathers and sons, whether told for adults or for children, never go out of style. It's appropriate then that The Little Red Racing Car, a story about a father and son finding and restoring a 1955 Maserati 300S, is such a stylish piece of work.
Author Dwight Knowlton first started working on The Little Red Racing Car when, after his son was born, he "went looking for the perfect Father/Son/Car book" and couldn't find one. Knowlton's artwork in has been influenced heavily by vintage automotive advertising and Grand Prix posters, and has a very clean, art deco vibe as a result.
Of course, TLRRC is still just a work in progress. Knowlton is hoping the Kickstarter community will help to get the ball rolling, and raise $25,000 to the book printed and distributed. The author even has a stretch goal to have the whole shebang made into and animated film - we love big dreams. Follow on below to hear Knowlton's pitch in his own words, or jump over to his Kickstarter page to look further or buy-in.