2011 Maserati Quattroporte S Sedan 4-door 4.7l on 2040-cars

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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Autocar compares new Maserati Quattroporte to Jaguar XJ

Autocar's Steve Sutcliffe took the 2014 Maserati Quattroporte on a spin along snowy mountain roads to test it for a specific brief: as a limousine for the chauffeured class. It's sporting credentials are impressive: Twin-turbocharged 3.8-liter V8, 532 horsepower, 475 pound-feet of torque in casual circumstances that rises to 532 lb-ft in overboost, a 0-to-60 mile-per-hour sprint of 4.7 seconds and a top speed of 191 mph.
However, citing Maserati's desire to not just increase its sales to 50,000-per-annum by 2015, but to sell many more of its cars in China, Sutcliffe wanted to find out if the livery side of the Quattroporte could match its sport sedan side. So after taking the pilot's seat and trying out the sport settings, Sutcliffe hops in back to test out the CEO's seat.
Then he compares the Quattroporte against the long-wheelbase Jaguar XJ with its supercharged V8, a sedan that's 15,000 pounds less expensive than the Maserati. It doesn't take long for him to find that one of them is a clear winner when it comes to transporting VIPs. To find out which one, enjoy the video below.

All future Maseratis will borrow styling cues from the MC20

Maserati's recently-unveiled MC20 coupe points to the direction stylists will take the rest of the company's range in during the 2020s. Its proportions will remain unique – the company isn't about to make the family-friendly Levante mid-engined – but its front end and its pure, simplified approach to design will permeate other models. "The face of the MC20, with the low-mounted grille and the headlights positioned much higher on the fascia, is our new design language," affirmed Klaus Busse, the head of the company's design department. He added it's a look that draws inspiration from past models, including the limited-edition MC12 built between 2004 and 2005. Lighting technology has evolved considerably since the middle of the 2000s, so designers and engineers are now able to use LEDs to give Maserati's future models a more distinctive-looking face, especially at night. Autoblog understands the second-generation GranTurismo scheduled to make its debut in 2021 will be the first MC20-inspired model. Its styling cues will also influenced the Grecale, a smaller SUV positioned below the Levante and possibly related to the Alfa Romeo Stelvio. Maserati's aim isn't to end up with a range of nesting doll-like models that all look the same, so expect to see variations of the MC20 theme as the line-up develops. Busse also shared insight about how his team shaped the MC20 (pictured). Early on, he insisted the car shouldn't receive oversized air inlets or a park bench-sized wing on the back. His team consequently integrated all of the components that create downforce below the axle line, which runs through the middle of the wheels. It's a pure, simple approach to design that will characterize future models, meaning they'll be sporty in a subtle, elegant way. Related Video: