2011 Maserati Quattroporte 4.7s In Black With Black Only 3000 Miles on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."

Maserati GT2 turns the MC20 into a real race car

Maserati previewed a racing version of the MC20 super car last year, and now it's finally showing the real thing. The car has dropped the MC20 name altogether, becoming just the Maserati GT2. That's a bit odd, considering it's still an MC20 at its core, but regardless, the race car is still pretty sweet. Significant exterior changes have been made to become a GT2 race car. Vents, louvres and intakes are all over and much larger. It's all in service of increased downforce, as well as increased cooling. And besides adding more holes, the GT2 features a flat undercarriage, bigger diffuser and a giant adjustable rear wing. The carbon fiber chassis is the same as the MC20, and it continues to use double-wishbone suspension front and rear. But geometry has been updated, and it uses unique shocks, springs and anti-roll bars. And of course, they're all adjustable. Stopping power is provided by six-piston front calipers, four-piston rears, and ventilated steel rotors. The engine is also pretty much what you would expect in a regular MC20, and Maserati even quotes the same 621 horsepower and 538 pound-feet of torque. But the output of the twin-turbo Nettuno V6 can be adjusted based on balance of performance needs for races. It also is capable of greater overall boost pressure and reduced back pressure in the opened-up exhaust. It does ditch the eight-speed automatic in favor of a six-speed sequential manual transmission, plus a competition-ready limited-slip differential. The interior is expectedly gutted. In place of the more luxurious MC20 cockpit, the GT2 gets race-spec seats, a multifunction steering wheel and control stack and a screen for instruments. It also has a roll cage and six-point racing harness. While many niceties are gone, the GT2 does still have air conditioning. Maserati will be offering the GT2 to professional racing teams for regular competition and private owners for track and occasional racing use. The company expects the car to start appearing in the Fanatec GT2 European Series this year, with full-year competition starting next year. Related Video: