2005 Maserati Quattroporte on 2040-cars

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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Why Maserati won't share the Nettuno V6 with its siblings

Maserati spent a great deal of time and resources developing a twin-turbocharged, 3.0-liter V6 called Nettuno. It made its debut in 2020 in the MC20, and it will be available in the Grecale Trofeo in 2022, but Autoblog learned that the six won't travel outside of the trident family. "We want to keep the Nettuno engine as a signature for the brand. It was developed with the aim of being uniquely associated with the Maserati brand, so it was designed and engineered specifically for Maserati. It's technically feasible to apply it to other cars [in the Stellantis group], but we want to keep it proprietary. We have it in the MC20 and now in the Grecale; there will be other uses for it in the future, but always in Maserati cars," Federico De Medio, Maserati's head of vehicle validation, told Autoblog on the sidelines of the Grecale launch. While he stopped short of providing details about the other uses, De Medio hinted that Nettuno will gradually replace the Ferrari-derived V8 that Maserati has used for many years. He explained that the project's goal was to design a six-cylinder engine with V8-like power. Does that mean that a V8 with V10-like power is on its way? Nope, it sounds like the eight-cylinder's days are numbered in the Maserati line-up. Asked how long the V8 had left to live, De Medio replied that "it depends on the life of the product itself, so the response will be provided by the market and by regulations." And, how about a new V8 designed in-house? "Never say never, but for now we just launched Nettuno so let's enjoy the V6," he answered. What's certain is that the Levante and the Quattroporte won't need a V8 for much longer: they're going electric in the coming years. We know the Ghibli is on its way out, so that leaves the next-generation Gran Turismo as the only candidate for a V8. Nothing is official, but our crystal ball tells us it's more realistic to expect that the coupe will make its debut with a V6 than with a V8. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.