1984 Maserati Quttro. on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati GranTurismo Folgore teases itself around Monterrey

Maserati began teasing the GranTurismo Folgore toward the end of Car Week on Twitter and Instagram with a caption that read, "A rose gold wrap suited to the Golden Coast. Impossible to keep it secret. We’re touring California with the new GranTurismo Folgore and an audacious Italian-American entertainer. The air is electric. Keep following us down this road." Maserati seems to have meant the line about not keeping secrets more literally than one would expect, because it nonchalantly parked an uncamouflaged car in the same rose gold wrap at a charging station on the Monterey peninsula before the teases began. It had been thought that the automaker might debut the coupe over the weekend, which could have happened. Autocar says the Italians hosted a private preview for potential customers — that, apparently, was the secret.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati teased a different prototype draped in a blue wrap earlier this year before the Formula E grand prix in Rome. This version, with its Homeric rosy hue and quasi-three-spoke wheels is what we've been waiting for. We like what we see. Yes, it's highly reminiscent of the GranTurismo that went off the market in 2019. Why should that bother us? That coupe is still beautiful. From what we can tell of the Folgore, the updated lines should make the coming EV even more so. Guests at that putative private event might know what powers the 2+2, but we don't. We know the battery-electric Grecale crossover will get an EV powertrain with 590 horsepower, the much more expensive GranTurismo should handily outdo that even if it doesn't touch the 1,200-hp figure some believe possible. We expect to get that info when the official debut happens in the coming months. The official GranTurismo Folgore launch is scheduled for next year, probably joined sometime in the year by its droptop sibling, the GranCabrio Folgore. It's thought there will be an ICE-powered version for the two-door as well, maybe offering the choice of an unaided 3.0-liter Nettuno V6 or a hybrid centered around the V6 or a 2.0-liter four-cylinder. Certain markets sell the Ghibli sedan with a 2.0-liter hybrid; however, that option is viewed as a long shot for the new GranTurismo.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati MC20 GT2 returns the Trident to GT racing in 2023

Seems we got ahead of Maserati, but now we're on the same page with the Italian carmaker. We wrote about the Maserati Project24 earlier this week, a limited-edition track car not built to race a specific series, instead chasing Maserati's own performance targets. We wondered whether the Project24 was a pivot from the rumored GT3 program planned for the MC20 years ago. Turns out the Project24 is an offshoot of the GT2 program for the MC20, the Italians in Modena announcing they've developed an MC20 GT2 to compete in the Fanatec GT2 European Series Championship next year. The base tech specs listed so far for the MC20 GT2 are the same as the Project24. The twin-turbo Nettuno V6 shifts through a six-speed sequential auto with paddle shifters, sending power to the rear wheels through a mechanical limited slip differential. Brembo CCMR racing brakes hang off a double wishbone suspension with anti-roll bars front and rear and adjustable dampers, just behind custom, forged 18-spoke center lock wheels on racing slicks that can be changed easily thanks to on-board air jacks. A single seat in the cabin is accessorized with an adjustable, multifunction carbon fiber steering wheel, an adjustable pedal box, and air conditioning. Safety features include an FIA fuel tank, rain light, roll cage, six-point harness, and fire extinguisher.  The differences that we know of include output, curb weight, and the aero package. Series organizer SRO says GT2 is "formulated to bring gentlemen drivers back to the front of the stage ... whilst being fast and spectacular enough to secure the values of SRO-promoted championships, should the current GT3 category become too expensive for too many of our teams and drivers." GT2 regulations cap output at around 630 hp, just nine more than the standard MC20 throws down — and 110 hp less than the Project24. The series' Balance of Performance rules will ultimately determine race weight and output. The regulations also draw limits around aero devices that Maserati Stile didn't need to heed on the Project24. The aero bit is especially important here because GT2 cars are more powerful than GT3 entries but designed to be less reliant on aerodynamics than GT3 cars, making GT2 versions easier for amateurs to drive at the limit.  This is Maserati's first dip back into GT racing above the GT4 class since the MC12 GT1 that snagged close to 100 wins between 2004 and 2010. The race division will sell cars to individuals and race teams.