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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati dedicates MC20 prototype to Stirling Moss

Maserati is paying tribute to Stirling Moss, the British race car driver who died on April 12, by wrapping one of its MC20 test mules in commemorative camouflage. The mid-engined sports car is due out in September 2020. It's a fitting homage, because Moss logged thousands of miles behind the wheel of Maserati race cars like the 250F (which he called one of his favorites), the 300S, and the famous Tipo 61 Birdcage. It's difficult to add retro-inspired styling cues to the camouflage applied to a prototype, but Maserati pulled it off well. It added simple, eye-catching red graphics of the racer's name to the MC20's rear end and over its wheel arches. The rest of the car is plastered in a Maserati-branded black and white wrap, though there's a red trident emblem on the roof. On a secondary and more lasting level, the images published by Maserati give us a better look at the MC20 — a name that likely won't be retained for production — than previous spy shots. The four round taillights fitted to earlier prototypes have been replaced by a pair of seemingly production-bound horizontal units. We can see the outline of its rear window, and the vents that let hot air escape the engine compartment. The rear panel is held down by four pins. Its front end remains relatively well hidden, though we spot a grille that's low and wide. "Sir Stirling Moss would certainly have liked the new MC20," Maserati summed up. It also reaffirmed its commitment to returning to "a leading role" on the racing circuits, meaning we'll likely see the MC20 driving flat-out on some of the world's greatest tracks shortly after it makes its debut. It was scheduled to break cover in May, but its unveiling was pushed back until September due to the coronavirus lockdown measures. When it arrives, the MC20 will inaugurate a twin-turbocharged V6 engine developed in-house and allegedly tuned to deliver over 600 horsepower. Unverified rumors indicate a hybrid model will join the lineup a little later in the production run with at least 700 horsepower on tap. It will be the first in a long line of new Maserati models, including the next-generation GranTurismo (which will again spawn a convertible) that will be available with an electric powertrain. The coupe will arrive in 2021, while the roadster should appear by the end of 2022. Related Video:     Featured Gallery Maserati MC20 Stirling Moss Spy Photos Maserati Luxury Performance stirling moss

Maserati Ghibli 334 Ultima First (and Final) Drive Review: Arrivederci V8

BORMIO, Italy – Maserati has sold more than 100,000 cars with a V8 engine. Its smallest V8s had 3.2 liters of displacement; its biggest were 4.9-liter units. Its first V8 powered the rare, short-lived V8RI race car released in 1935; its final V8s will be built in December 2023 for the Ghibli, Quattroporte and Levante. After that, the curtains come down. Officially, the Italian brand explains its new, 3.0-liter Nettuno V6 (a brilliant engine thatÂ’s twin-turbocharged to 621 horsepower and 538 pound-feet of torque in the MC20) leaves nothing to be desired in terms of performance. Privately, insiders also cite looming emissions regulations in key markets as a reason for finally hopping on the downsizing train. Will the V8 ever come back? “Never say never,” IÂ’m told, though a return isnÂ’t planned as of this writing. To hell with heritage; the cost of summoning a dark cloud of disapproval from regulators around the world outweighs whatever benefits Maserati would reap by saving the V8 in the name of tradition. ItÂ’s the end of the V8 era, then, and Maserati is commemorating it with two limited-edition models called Ghibli 334 Ultima and Levante V8 Ultima, respectively. The Quattroporte is available with a V8 as well, but a special-edition version of the big sedan isnÂ’t in the pipeline because Maserati wanted to focus on its better-selling models. In both cases, the Italian company has saved the best for last. The Ghibli 334 Ultima stands out with an edition-specific color called Persia Blu, 21-inch Orione wheels, Pirelli P-Zero tires made using a stickier compound, and several carbon fiber bits (such as the door mirror caps) that save about 55 pounds. The Rubino Red “334” logo painted on each fender denotes the new top speed: 334 kilometers per hour, which represents about 207 miles per hour and makes the 334 faster than the Trofeo itÂ’s based on by 5 mph — itÂ’s also the fastest sedan on the market. The previous title holder, BentleyÂ’s Continental Flying Spur, tops out at 333 kph, which also converts to about 207 mph, but Maserati is Italian and uses the metric system to measure its bragging rights. The sedanÂ’s 0-to-62-mph time drops from 4.3 to 3.9 seconds, but the engine remains the same: ItÂ’s the tried-and-true 3.8 rated at 572 horsepower and 538 pound-feet of torque. Inside, the 334 Ultima comes with two-tone Pale Terracotta and black upholstery that echoes some of MaseratiÂ’s classic models without going full-on retro.