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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

2022 Maserati Ghibli, Levante and Quattroporte get new trim levels

Maserati's three-car lineup soldiers into 2022 with some new trim levels for the Ghibli and Quattroporte sedans and the Levante crossover SUV. Say arrivederci to the GranLusso and GranSport nameplates and buongiorno to the new GT and Modena monikers. They join the Trofeo, which arrived last year as the top-of-the-line variant for sedans after having been introduced on the Levante in 2018. In the Ghibli, the GT is powered by the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside. The Ghibli Modena features a 424-horsepower version of the V6 engine with 428 lb-ft. Restyled bumpers with black inserts and 20-inch wheels complete the look outside, while the interior boasts "wraparound" leather seats. The top-drawer Ghibli Trofeo returns with its Ferrari-built 580-horsepower twin-turbo 3.8-liter V8 with 538 lb-ft of torque (top speed: 203 miles per hour). The Ghibli Trofeo is also denoted by its carbon-fiber exterior trim, 21-inch wheels and red brake calipers. The Quattroporte GT uses the same 345-hp twin-turbo V6 as the Ghibli GT. The bigger sedan does upgrade to 19-inch wheels outside and what Maserati refers to as "radica" trim inside. In the Quattroporte also, the Modena again uses the 424-hp V6, rolls on 20-inch wheels and is dressed up inside with piano black accents. The Quattroporte Trofeo also rocks the 580-horse twin-turbo V8, carbon-fiber exterior, 21-inch wheels and red brake calipers. The Levante GT again uses the 345-hp V6 but deviates from the sedans with its 19-inch wheels and piano black interior accents. The Levante Modena gets the 424-hp V6, but a Levante-exclusive Modena S model swaps in a 550-hp version of the turbocharged V8. The Levante Modena S also has black exterior elements (the Nerrissimo Pack) and red calipers. The Levante Trofeo gets the full 580-horse version of the V8, again with carbon-fiber exterior trim and 21-inch wheels (with 22-inch available). Pricing has not yet been released for the 2022 Maseratis, although the cars are available to order starting July 1. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.