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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati switching to in-house twin-turbo V6 and turbo four

Automotive News has been able to put some output figures to the two primary engines that will power Maserati's renaissance. Last year the Italian luxury brand sent notice that it would terminate its deal to with Ferrari to use the Maranello-sourced F160 3.0-liter twin-turbo V6 and F154 3.8-liter twin-turbo V8. As new Maserati models appear and current models are overhauled, the brand will begin installing either Maserati's own 3.0-liter twin-turbo V6, or an FCA-sourced 2.0-liter turbocharged four-cylinder. The V6 will greet the world from the middle of the MC20 supercar poised for debut in September, assuming nothing goes worse with the world than it already has. Rumor from Mopar Insiders and Allpar forums is that Maserati began building its V6 based on Alfa Romeo's 690T V6. Alfa Romeo puts the 690T in the Stelvio and Giulia Quadrifoglio, the engine's development having started seven years ago with Ferrari's F154 V8 as its heart. Tuned for speed, peak output could reach 542 horsepower. After making its home in the racy coupe, the V6 will also serve a new midsize Maserati crossover coming next year, as well as the next GranTurismo coupe and GranCabrio convertible. In the crossover, power is apparently limited to no more than 523 horses. In Maserati's new V6, one piece of technology that permits such high output and emissions friendliness is turbulent jet ignition (TJI). German supplier Mahle has been developing the technology for at least 10 years, and put it to use in Ferrari's Formula 1 engine about five years ago, after which Japan's Super GT manufacturers picked it up. Instead of a spark plug igniting fuel directly in the combustion chamber, TJI places the spark plug and an injector nozzle at the top of a "jet ignition pre-chamber assembly." The injector shoots a mist of gasoline into the pre-chamber, the spark plug fires, and the force of ignition in the pre-chamber sprays the combustion through tiny holes at the bottom of the pre-chamber into the cylinder as the piston rises. Mahle says the shorter burn and improved combustion spread means cleaner-burning gas engines that emit fewer emissions.   AN says that the "new V-6 engine will be 'electrified' in some form." It's not clear if that means all versions of the V6 will get some sort of hybrid assistance, or if — as had been thought — there will be a non-hybrid unit.

Ferrari LaFerrari supercar to spawn Maserati LaMaserati?

CAR reports Maserati may benefit from the introduction of Enzo-succeeding Ferrari LaFerrari (shown below). According to unnamed parties, Maserati is keen to create a successor for the MC12 (above) based on the bones of the new Ferrari.
Details are about as scarce as they come, but CAR reckons Maserati has a few options when it comes to building its own supercar. Those include using the suspension, chassis and electrical systems of the Ferrari but with a unique carbon fiber body and without the LaFerrari's hybrid system. The new take on the MC12 could use a detuned version of the 6.3-liter V12 from the LaFerrari or stick a quad-turbo 3.8-liter V8 behind the front seats.
The latter option could see the next MC12 yield up to 900 horsepower, putting it within reach of its cousin as well as hardware like the McLaren P1. Of course, all of this - including our fanciful name in the headline - is just speculation for the time being. CAR says that if the machine makes its way to production, it would could cost well over $1.3 million.