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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Stellantis reveals STLA Large platform with EV and ICE support

Hot on the heels of a Jeep Wagoneer S teaser and photos of the prototype next-generation Dodge Charger (or Challenger), comes a reveal and details of what will likely underpin both of them: the STLA Large platform. It's one of multiple Stellantis flexible architectures that will be the basis of its upcoming electric cars, and apparently internal combustion ones, too. Stellantis says the STLA Large platform will be for D- and E-segment cars, crossovers and SUVs. In other words, it will be for midsize and large vehicles. For reference, lengths supported will be from 187.6 to 201.8 inches, and width will range from 74.7 to 79.9 inches. It will be highly flexible, too, with Stellantis claiming significant amounts of adjustability in overhangs, wheelbase, suspension placement and powertrain arrangement. The powertrain flexibility is quite impressive. Front-, rear- and all-wheel-drive layouts will be supported. Single- and dual-motor layouts will be on offer. Internal combustion will be available, too, either on its own or as a hybrid. Apparently engines can be fitted either longitudinally or transversely, too. Battery packs with between 85 and 118 kWh of capacity will be offered, with Stellantis claiming that sedan-style vehicles could have a range of up to 500 miles. The packs will also be available in 400- and 800-volt designs. Stellantis noted also that the platform can "easily accept future energy storage technologies when they reach production readiness." This seems to hint that the company is looking at different battery chemistries and maybe even solid-state batteries that could be added more easily in the future. Furthermore, the platform is designed to handle impressive output. Stellantis says that some models on the platform will have 0-to-62 mph times in the 2-second range. Limited-slip differentials for improved power delivery and wheel-end disconnects for reduced mechanical drag are also on the table for this platform. All of these details fit well with the information previously given for the concept Dodge Charger Daytona Banshee and Jeep Wagoneer S. The former was previewed with both battery voltage architectures and a wide range of electric powertrains with between 456 and 670 horsepower depending on specification and upgrades. And that's just for the 400-volt system; the 800-volt option wasn't detailed. We've also seen photos of the Charger chassis seemingly with provisions for gas engines, likely versions of the Hurricane I6.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video: