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Maserati offers Extra10 limited powertrain warranty on all new vehicles

Maserati is still trying to get its sales forecasts to match its sales results. A raft of new product should keep the Italians on the list of vehicles to compare when shopping for luxury performance, but reliability concerns continue to cast shadows. With the Grecale on the way, Maserati will likely begin luring buyers focused a lot more on reliability than the usual Quattroporte owner. To address potential mechanical doubts, Maserati's offering a new Extra10 Warranty Program around the world on every new model to allay some fears. The 10-year limited powertrain warranty covers the engine and transmission or transaxle. The good news is that not only will it be available to North and South American buyers from October 1, 2022, certain current owners whose Maseratis are no more than 9.5 years old will be eligible, and the warranty doesn't cap mileage.  It won't be free, but few such warranties are. It's offered as an add-on to Maserati's extended warranty offerings, which can cover a powertrain for up to seven years and unlimited miles so long as extensions are purchased within the warranty and mileage periods. The present plans already include benefits like roadside assistance and help with onward travel. Extra10 throws in other sweeteners like pick-up and return service and a courtesy car. The automaker has made Extra10 transferrable, too, "aimed at consolidating the value of its cars over time, guaranteeing total peace of mind by combining top performance and the driving pleasure typical of every Trident car." Finally, Maserati says "Customers have the option of purchasing extended powertrain coverage in one-year increments (e.g., 5th year to 10th year of ownership)," so there's no large lump sum necessary.  Once October hits, interested owners should visit their Maserati dealers to see if their vehicles are eligible. The program excludes cars that have been raced "or tampered with," cars that have been in major accidents, and cars that are stolen. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati pulls the plug on Trofeo spec racing series [w/video]

For the past twelve years, customers looking to push their Maserati to the limit have been taking part in the Trofeo series. But the Italian automaker is pulling the plug and stepping into to GT4 competition. The Trofeo World Series kicked off back in 2003 when the field was made up of spec racers based on the old Maserati 4200. The newer GranTurismo MC took its place in 2010, and with it the series expanded from Europe into other locations. This year's calendar saw it race at Paul Ricard in France and the Red Bull Ring in Austria, at Road America, VIR, and Laguna Seca here in America, at Suzuka in Japan and Abu Dhabi in the Middle East.This will be the last season for the championship, but that doesn't mean client racers won't have a chance to turn the wheel of a Maserati in anger again. Instead of competing exclusively against identical machinery, Maserati will now support customer teams in two racing series under GT4 regulations: the Pirelli World Challenge here in the US and the European GT4 Championship across the pond. To that end, it's adapting the GranTurismo MC from Trofeo spec to GT4 by reducing the output from the 4.7-liter V8 from 488 horsepower to 430 and tweaking the aero package. Following the Balance of Performance tests to be undertaken under the auspices of the SRO (which runs the Euro GT4 series as well as the Blancpain championships), a good 10 teams will field 20 cars between the two series on both sides of the Atlantic. Those still interested in competing in spec racing series with identical machinery still have plenty of places to turn, including the Ferrari Challenge, Lamborghini Super Trofeo, and the Porsche Supercup. Check out the modified Maserati GranTurismo MC GT4 in the gallery above and video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MASERATI TO COMPETE IN THE 2016 GT4 CHAMPIONSHIPS 17 December 2015 - The final round of the 2015 Trofeo World Series took place at Abu Dhabi's Yas Marina circuit last weekend, bringing the sixth and final season in Maserati's single-make series to a close. This, however, will not be the end of Maserati's sporting activities: the GranTurismo MCs will be back on track in 2016 competing in the international GT4 series run by private teams.