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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati Ghibli Trofeo, Quattroporte Trofeo revealed with Ferrari V8; Levante Trofeo updated

Maserati just revealed a new Trofeo line of vehicles. They include the Ghibli Trofeo, Quattroporte Trofeo and an updated Levante Trofeo. We’re most excited about the new Ghibli Trofeo, which drops a V8 into the smaller Ghibli for the first time. Just like the Levante Trofeo, itÂ’s using the Ferrari 3.8-liter twin-turbo V8 that makes a whopping 580 horsepower and 538 pound-feet of torque. This is paired with an eight-speed automatic transmission, and power is routed exclusively to the rear wheels. Yeah Â… itÂ’s bound to be a bit hair-raising. Maserati says the 0-62 mph run is completed in 4.3 seconds, and it has a top speed of 202 mph. Updates to the exterior include new 21-inch wheels, carbon aero trim, black grille, rear extractor, more air outlets on the hood, redesigned taillights and the trident Trofeo badge sitting aft of the rear window. A new Trofeo script badge sits above red-accented trim on the fender for all three models now, too. Next up is the Quattroporte Trofeo. This one amounts to more of an incremental update, as Maserati already sells the Quattroporte in GTS trim. The V8 engine makes 530 horsepower in that lesser trim, but Maserati pumps it up to the full 580 horses for the Trofeo. Power is sent to the rear wheels only in this model. Since itÂ’s a larger and heavier sedan than the Ghibli, 62 mph comes two tenths of a second slower at 4.5 seconds. Top speed is identical to the Ghibli at 202 mph, though. Last up is the Levante Trofeo, which makes do with the same exact engine as before. Interestingly enough, the Levante is quicker to 62 mph than the sedans, hitting the mark in just 4.1 seconds. However, Maserati has dressed up the exterior and interior a bit more. The three share interior design details, including Pieno Fiore leather, trident-embossed headrests, carbon trim and Trofeo-specific digital graphics.  The Ghibli and Quattroporte gain larger 10.1-inch touchscreens with better resolution. Maserati retained the 8.4-inch screen on the Levante, but updated it with better graphics and a higher resolution. Both timing and pricing remain question marks for the new Trofeo models. Related video:

Ferrari to stop supplying Maserati with its engines

The Ferrari Q1 earnings call was full of information, and perhaps the biggest revelation was that Ferrari is going to stop supplying engines to Maserati. CEO Louis Camilleri broke the news, and The Motley Fool posted a transcript of the whole call online. "Eventually, we will no longer supply engines to Maserati, which actually from our perspective is actually a good thing, both from a margin perspective, but also the fact that we can transfer a lot of the labor that's been focused on the engines to the car side of the business," Camilleri says. Maserati has used Ferrari engines (arguably, one of the most compelling reasons to buy a Maserati) in its vehicles since 2002, a little while after Fiat passed Maserati off to the prancing horse. The partnership continued as both Ferrari and Maserati were under the same house at FCA. Then when Ferrari was spun off from FCA in 2015, they kept the supply steady to Maserati. Those engines include a 3.8-liter twin-turbo V8, 3.0-liter twin-turbo V6 and a 4.7-liter naturally aspirated V8. Camilleri said Ferrari will officially stop in 2021 or 2022, with no intention of supplying anybody with engines beyond that. Of course, this leaves Maserati high and dry with no engines for its growing lineup. Maserati will have to reach into the FCA parts bin, find a new outside supplier or develop its own engines. Battery electric sounds out of the question. As of now, there doesn't appear to be a clear plan going forward. We've reached out to Maserati to see if they have any comment on the situation as it stands.